--- title: "MontiiCo vs Rubbermaid: Which is searched more in Australia?" description: "Is MontiiCo or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/montiico-vs-rubbermaid" publisher: "Brandwave" --- # MontiiCo vs Rubbermaid: Which is searched more in Australia? Is MontiiCo or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MontiiCo and Rubbermaid - **Competitive set**: Food storage brands - **Market**: Australia - **Month measured**: Sep 2026 - **MontiiCo Share of Search**: 1.7% - **Rubbermaid Share of Search**: 0.63% ## Is MontiiCo or Rubbermaid more popular in search? - In September 2026, MontiiCo had more branded searches than Rubbermaid among food storage brands in Australia. MontiiCo had about 720 branded searches, while Rubbermaid had 260. MontiiCo made up 1.7% of all food storage brand searches we track, and Rubbermaid accounted for 0.63%. - MontiiCo was ahead of Rubbermaid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MontiiCo’s share of searches among food storage brands in Australia moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in Australia moved from 0.69% to 0.63%, and its estimated monthly branded searches held steady at 260. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MontiiCo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor - Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo - Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex - Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock - Searched Google, AI Overview "lunch box": named none of the brands we track Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia food storage brands in September 2026? Neither MontiiCo nor Rubbermaid moved beyond provider rounding among food storage brands in Sep 2026. ## Month by month | Month | MontiiCo estimated searches | MontiiCo Share of Search | MontiiCo rank | Rubbermaid estimated searches | Rubbermaid Share of Search | Rubbermaid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.9% | 7 | 260 | 0.69% | 10 | | Nov 2025 | 1.9K | 4.7% | 5 | 260 | 0.64% | 10 | | Dec 2025 | 1.3K | 3.1% | 6 | 320 | 0.76% | 10 | | Jan 2026 | 8.1K | 10.4% | 5 | 320 | 0.41% | 10 | | Feb 2026 | 1.6K | 4.1% | 5 | 210 | 0.53% | 10 | | Mar 2026 | 720 | 2% | 8 | 320 | 0.9% | 10 | | Apr 2026 | 480 | 1.3% | 9 | 320 | 0.86% | 10 | | May 2026 | 720 | 1.7% | 8 | 320 | 0.76% | 10 | | Jun 2026 | 720 | 1.6% | 7 | 320 | 0.71% | 10 | | Jul 2026 | 720 | 1.6% | 8 | 260 | 0.57% | 10 | | Aug 2026 | 720 | 1.4% | 7 | 320 | 0.64% | 10 | | Sep 2026 | 720 | 1.7% | 7 | 260 | 0.63% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using MontiiCo’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MontiiCo**: Measured on the search term “montiico lunch box”. - **Rubbermaid**: Measured on the search term “rubbermaid containers”. - [MontiiCo profile](/demand/au/brands/montiico) - [Rubbermaid profile](/demand/au/brands/rubbermaid) - [All food storage brands in Australia](/demand/au/categories/au-food-storage-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MontiiCo or Rubbermaid more popular in search? In September 2026, MontiiCo had more branded searches than Rubbermaid among food storage brands in Australia. MontiiCo had about 720 branded searches, while Rubbermaid had 260. MontiiCo made up 1.7% of all food storage brand searches we track, and Rubbermaid accounted for 0.63%. ## Cite this page Brandwave. "MontiiCo vs Rubbermaid: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/montiico-vs-rubbermaid This page is also available as HTML at https://gobrandwave.com/demand/au/compare/montiico-vs-rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.