--- title: "MontiiCo vs OXO: Which is searched more in Australia?" description: "Is MontiiCo or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/montiico-vs-oxo" publisher: "Brandwave" --- # MontiiCo vs OXO: Which is searched more in Australia? Is MontiiCo or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MontiiCo and OXO - **Competitive set**: Food storage brands - **Market**: Australia - **Month measured**: Sep 2026 - **MontiiCo Share of Search**: 1.7% - **OXO Share of Search**: 2.4% ## Is MontiiCo or OXO more popular in search? - In September 2026, OXO had more branded searches than MontiiCo among food storage brands in Australia. OXO had about 1,000 branded searches, while MontiiCo had 720. OXO made up 2.4% of all food storage brand searches we track, and MontiiCo accounted for 1.7%. - The lead changed hands 4 times in the 12 months ending September 2026: MontiiCo took it in November 2025, OXO took it in December 2025, MontiiCo took it in January 2026, OXO took it in March 2026. - Across the 12 months ending September 2026, MontiiCo’s share of searches among food storage brands in Australia moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, OXO’s share of searches among food storage brands in Australia moved from 3.4% to 2.4%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MontiiCo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before MontiiCo in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor - Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo - Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex - Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock - Searched Google, AI Overview "lunch box": named none of the brands we track Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia food storage brands in September 2026? - Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | MontiiCo estimated searches | MontiiCo Share of Search | MontiiCo rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.9% | 7 | 1.3K | 3.4% | 5 | | Nov 2025 | 1.9K | 4.7% | 5 | 1.3K | 3.2% | 6 | | Dec 2025 | 1.3K | 3.1% | 6 | 1.6K | 3.8% | 5 | | Jan 2026 | 8.1K | 10.4% | 5 | 1.6K | 2.1% | 6 | | Feb 2026 | 1.6K | 4.1% | 5 | 1K | 2.5% | 6 | | Mar 2026 | 720 | 2% | 8 | 1K | 2.8% | 5 | | Apr 2026 | 480 | 1.3% | 9 | 1.3K | 3.5% | 5 | | May 2026 | 720 | 1.7% | 8 | 1K | 2.4% | 6 | | Jun 2026 | 720 | 1.6% | 7 | 1K | 2.2% | 6 | | Jul 2026 | 720 | 1.6% | 8 | 1.3K | 2.9% | 5 | | Aug 2026 | 720 | 1.4% | 7 | 1K | 2% | 5 | | Sep 2026 | 720 | 1.7% | 7 | 1K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MontiiCo’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MontiiCo**: Measured on the search term “montiico lunch box”. - **OXO**: Measured on the search term “oxo containers”. - [MontiiCo profile](/demand/au/brands/montiico) - [OXO profile](/demand/au/brands/oxo) - [All food storage brands in Australia](/demand/au/categories/au-food-storage-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MontiiCo or OXO more popular in search? In September 2026, OXO had more branded searches than MontiiCo among food storage brands in Australia. OXO had about 1,000 branded searches, while MontiiCo had 720. OXO made up 2.4% of all food storage brand searches we track, and MontiiCo accounted for 1.7%. ## Cite this page Brandwave. "MontiiCo vs OXO: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/montiico-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/montiico-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.