--- title: "MoneyGram vs Western Union: Which is searched more in Australia?" description: "Is MoneyGram or Western Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/moneygram-vs-western-union" publisher: "Brandwave" --- # MoneyGram vs Western Union: Which is searched more in Australia? Is MoneyGram or Western Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MoneyGram and Western Union - **Competitive set**: Money transfer services - **Market**: Australia - **Month measured**: Sep 2026 - **MoneyGram Share of Search**: 11.1% - **Western Union Share of Search**: 55.3% ## Is MoneyGram or Western Union more popular in search? - In September 2026, Western Union had more branded searches than MoneyGram among money transfer services in Australia. Western Union had about 135,000 branded searches, while MoneyGram had 27,100. Western Union made up 55.3% of all money transfer service searches we track, and MoneyGram accounted for 11.1%. - Western Union was ahead of MoneyGram in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia moved from 8.8% to 11.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia moved from 53.8% to 55.3%, and its estimated monthly branded searches held steady at 135K. ## Top money transfer services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Western Union was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MoneyGram did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remitly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OFX | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Western Union | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xe | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | TorFX | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | MoneyGram | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorldRemit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instarem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about money transfer services - Asked ChatGPT "What's the cheapest way to send money overseas from Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe - Asked ChatGPT "Which money transfer service has the best exchange rate in Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe, 5. TorFX, 6. Western Union - Asked ChatGPT "What's the best way to send money to family overseas?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX - Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union - Searched Google, AI Overview "send money overseas": 1. Wise, 2. Western Union Not named in any answer: MoneyGram, WorldRemit and Instarem. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia money transfer services in September 2026? - In September 2026, Western Union gained share of searches among money transfer services in Australia, from 51.8% to 55.3%. - In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%. ## Month by month | Month | MoneyGram estimated searches | MoneyGram Share of Search | MoneyGram rank | Western Union estimated searches | Western Union Share of Search | Western Union rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.8% | 3 | 135K | 53.8% | 1 | | Nov 2025 | 22.2K | 8.4% | 3 | 135K | 51.2% | 1 | | Dec 2025 | 27.1K | 9.5% | 3 | 165K | 57.9% | 1 | | Jan 2026 | 33.1K | 11.3% | 3 | 165K | 56.2% | 1 | | Feb 2026 | 27.1K | 10.6% | 3 | 135K | 52.6% | 1 | | Mar 2026 | 27.1K | 9.4% | 3 | 165K | 57.5% | 1 | | Apr 2026 | 33.1K | 12.8% | 3 | 135K | 52% | 1 | | May 2026 | 27.1K | 10.6% | 3 | 135K | 52.8% | 1 | | Jun 2026 | 22.2K | 9.9% | 3 | 110K | 49% | 1 | | Jul 2026 | 27.1K | 11.2% | 3 | 135K | 55.6% | 1 | | Aug 2026 | 33.1K | 12.7% | 3 | 135K | 51.8% | 1 | | Sep 2026 | 27.1K | 11.1% | 3 | 135K | 55.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MoneyGram’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MoneyGram**: Measured on the search term “moneygram”. - **Western Union**: Measured on the search term “western union”. - [MoneyGram profile](/demand/au/brands/moneygram) - [Western Union profile](/demand/au/brands/western-union) - [All money transfer services in Australia](/demand/au/categories/au-money-transfer-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MoneyGram or Western Union more popular in search? In September 2026, Western Union had more branded searches than MoneyGram among money transfer services in Australia. Western Union had about 135,000 branded searches, while MoneyGram had 27,100. Western Union made up 55.3% of all money transfer service searches we track, and MoneyGram accounted for 11.1%. ## Cite this page Brandwave. "MoneyGram vs Western Union: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/moneygram-vs-western-union This page is also available as HTML at https://gobrandwave.com/demand/au/compare/moneygram-vs-western-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.