--- title: "Momentum Energy vs OVO: Which is searched more in Australia?" description: "Is Momentum Energy or OVO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/momentum-energy-vs-ovo-energy" publisher: "Brandwave" --- # Momentum Energy vs OVO: Which is searched more in Australia? Is Momentum Energy or OVO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Momentum Energy and OVO - **Competitive set**: Energy retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Momentum Energy Share of Search**: 1.8% - **OVO Share of Search**: 2.6% ## Is Momentum Energy or OVO more popular in search? - In September 2026, OVO had more branded searches than Momentum Energy among energy retailers in Australia. OVO had about 27,100 branded searches, while Momentum Energy had 18,100. OVO made up 2.6% of all energy retailer searches we track, and Momentum Energy accounted for 1.8%. - OVO was ahead of Momentum Energy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Momentum Energy’s share of searches among energy retailers in Australia moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, OVO’s share of searches among energy retailers in Australia moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 27.1K. ## Top energy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OVO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Momentum Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OVO was listed before Momentum Energy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about energy retailers - Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin - Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia - Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber - Searched Google, AI Overview "compare electricity": 1. EnergyAustralia - Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia energy retailers in September 2026? - In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches. - In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%. - Estimated monthly branded searches for Momentum Energy in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Momentum Energy estimated searches | Momentum Energy Share of Search | Momentum Energy rank | OVO estimated searches | OVO Share of Search | OVO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.3% | 10 | 27.1K | 2.8% | 9 | | Nov 2025 | 22.2K | 2.5% | 9 | 22.2K | 2.5% | 10 | | Dec 2025 | 18.1K | 2.2% | 10 | 22.2K | 2.7% | 9 | | Jan 2026 | 22.2K | 2.3% | 10 | 27.1K | 2.8% | 8 | | Feb 2026 | 18.1K | 1.9% | 10 | 27.1K | 2.9% | 8 | | Mar 2026 | 22.2K | 2.1% | 10 | 33.1K | 3.2% | 7 | | Apr 2026 | 18.1K | 2% | 10 | 33.1K | 3.7% | 7 | | May 2026 | 18.1K | 1.8% | 10 | 40.5K | 4% | 7 | | Jun 2026 | 22.2K | 2.1% | 10 | 49.5K | 4.8% | 7 | | Jul 2026 | 22.2K | 1.8% | 12 | 60.5K | 5% | 7 | | Aug 2026 | 18.1K | 1.7% | 11 | 40.5K | 3.9% | 7 | | Sep 2026 | 18.1K | 1.8% | 11 | 27.1K | 2.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Momentum Energy’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Momentum Energy**: Measured on the search term “momentum energy”. - **OVO**: Measured on the search term “ovo energy”. - [Momentum Energy profile](/demand/au/brands/momentum-energy) - [OVO profile](/demand/au/brands/ovo-energy) - [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Momentum Energy or OVO more popular in search? In September 2026, OVO had more branded searches than Momentum Energy among energy retailers in Australia. OVO had about 27,100 branded searches, while Momentum Energy had 18,100. OVO made up 2.6% of all energy retailer searches we track, and Momentum Energy accounted for 1.8%. ## Cite this page Brandwave. "Momentum Energy vs OVO: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/momentum-energy-vs-ovo-energy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/momentum-energy-vs-ovo-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.