--- title: "Mitchum vs Sukin: Which is searched more in Australia?" description: "Is Mitchum or Sukin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mitchum-vs-sukin" publisher: "Brandwave" --- # Mitchum vs Sukin: Which is searched more in Australia? Is Mitchum or Sukin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitchum and Sukin - **Competitive set**: Deodorant brands - **Market**: Australia - **Month measured**: Sep 2026 - **Mitchum Share of Search**: 2.4% - **Sukin Share of Search**: 1.3% ## Is Mitchum or Sukin more popular in search? - In September 2026, Mitchum had more branded searches than Sukin among deodorant brands in Australia. Mitchum had about 1,300 branded searches, while Sukin had 720. Mitchum made up 2.4% of all deodorant brand searches we track, and Sukin accounted for 1.3%. - Mitchum was ahead of Sukin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mitchum’s share of searches among deodorant brands in Australia moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Sukin’s share of searches among deodorant brands in Australia moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 880 to 720. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitchum was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sukin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitchum and Sukin were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - Estimated monthly branded searches for Mitchum in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Sukin in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Mitchum estimated searches | Mitchum Share of Search | Mitchum rank | Sukin estimated searches | Sukin Share of Search | Sukin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.5% | 9 | 880 | 1.9% | 10 | | Nov 2025 | 1.3K | 2.5% | 9 | 880 | 1.7% | 10 | | Dec 2025 | 1.3K | 2.7% | 9 | 720 | 1.5% | 10 | | Jan 2026 | 1.6K | 3.1% | 9 | 1K | 2% | 10 | | Feb 2026 | 1.3K | 2.6% | 9 | 880 | 1.7% | 10 | | Mar 2026 | 1.3K | 2.5% | 9 | 880 | 1.7% | 10 | | Apr 2026 | 1K | 2.2% | 9 | 880 | 1.9% | 10 | | May 2026 | 1K | 2% | 9 | 720 | 1.5% | 10 | | Jun 2026 | 1K | 2% | 9 | 720 | 1.4% | 10 | | Jul 2026 | 1K | 2.2% | 9 | 880 | 1.9% | 10 | | Aug 2026 | 1.3K | 2.4% | 9 | 720 | 1.3% | 10 | | Sep 2026 | 1.3K | 2.4% | 9 | 720 | 1.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitchum’s and Sukin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitchum**: Measured on the search term “mitchum”. - **Sukin**: Measured on the search term “sukin deodorant”. - [Mitchum profile](/demand/au/brands/mitchum) - [Sukin profile](/demand/au/brands/sukin) - [All deodorant brands in Australia](/demand/au/categories/au-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitchum or Sukin more popular in search? In September 2026, Mitchum had more branded searches than Sukin among deodorant brands in Australia. Mitchum had about 1,300 branded searches, while Sukin had 720. Mitchum made up 2.4% of all deodorant brand searches we track, and Sukin accounted for 1.3%. ## Cite this page Brandwave. "Mitchum vs Sukin: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mitchum-vs-sukin This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mitchum-vs-sukin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.