--- title: "Mirabella vs TP-Link Tapo: Which is searched more in Australia?" description: "Is Mirabella or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mirabella-vs-tp-link-tapo" publisher: "Brandwave" --- # Mirabella vs TP-Link Tapo: Which is searched more in Australia? Is Mirabella or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mirabella and TP-Link Tapo - **Competitive set**: Smart lighting brands - **Market**: Australia - **Month measured**: Sep 2026 - **Mirabella Share of Search**: 7.9% - **TP-Link Tapo Share of Search**: 1.1% ## Is Mirabella or TP-Link Tapo more popular in search? - In September 2026, Mirabella had more branded searches than TP-Link Tapo among smart lighting brands in Australia. Mirabella had about 3,600 branded searches, while TP-Link Tapo had 480. Mirabella made up 7.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. - Mirabella was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia moved from 9.3% to 7.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia moved from 0.55% to 1.1%, and its estimated monthly branded searches moved from 260 to 480. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. Mirabella did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Hue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LIFX | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Govee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart bulbs should I buy in Australia?": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ - Asked ChatGPT "What are the best smart lighting brands in Australia?": 1. Philips Hue, 2. TP-Link Tapo, 3. LIFX, 4. Govee, 5. Nanoleaf, 6. WiZ - Asked ChatGPT "What are the best smart lights for a home without a hub?": 1. TP-Link Tapo, 2. WiZ, 3. LIFX, 4. Philips Hue, 5. Nanoleaf - Searched Google, AI Overview "smart lights": 1. TP-Link Tapo, 2. Philips Hue - Searched Google, AI Overview "smart bulbs": 1. TP-Link Tapo, 2. Philips Hue Not named in any answer: Mirabella. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smart lighting brands in September 2026? - In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%. - Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026. ## Month by month | Month | Mirabella estimated searches | Mirabella Share of Search | Mirabella rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 9.3% | 3 | 260 | 0.55% | 7 | | Nov 2025 | 4.4K | 8.5% | 3 | 260 | 0.5% | 7 | | Dec 2025 | 5.4K | 11.7% | 3 | 260 | 0.56% | 7 | | Jan 2026 | 4.4K | 10.4% | 3 | 210 | 0.49% | 7 | | Feb 2026 | 3.6K | 9.6% | 3 | 170 | 0.45% | 7 | | Mar 2026 | 4.4K | 9.9% | 3 | 260 | 0.58% | 7 | | Apr 2026 | 4.4K | 9.4% | 3 | 260 | 0.56% | 7 | | May 2026 | 4.4K | 9% | 3 | 390 | 0.8% | 7 | | Jun 2026 | 4.4K | 9% | 3 | 480 | 0.98% | 7 | | Jul 2026 | 4.4K | 7.9% | 3 | 590 | 1.1% | 7 | | Aug 2026 | 4.4K | 7% | 3 | 480 | 0.77% | 7 | | Sep 2026 | 3.6K | 7.9% | 3 | 480 | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Mirabella’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mirabella**: Measured on the search term “mirabella genio”. - **TP-Link Tapo**: Measured on the search term “tapo bulb”. - [Mirabella profile](/demand/au/brands/mirabella) - [TP-Link Tapo profile](/demand/au/brands/tp-link-tapo) - [All smart lighting brands in Australia](/demand/au/categories/au-smart-lighting-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mirabella or TP-Link Tapo more popular in search? In September 2026, Mirabella had more branded searches than TP-Link Tapo among smart lighting brands in Australia. Mirabella had about 3,600 branded searches, while TP-Link Tapo had 480. Mirabella made up 7.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. ## Cite this page Brandwave. "Mirabella vs TP-Link Tapo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mirabella-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mirabella-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.