--- title: "Milklab vs So Good: Which is searched more in Australia?" description: "Is Milklab or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/milklab-vs-so-good" publisher: "Brandwave" --- # Milklab vs So Good: Which is searched more in Australia? Is Milklab or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milklab and So Good - **Competitive set**: Plant milk brands - **Market**: Australia - **Month measured**: Sep 2026 - **Milklab Share of Search**: 10% - **So Good Share of Search**: 1.1% ## Is Milklab or So Good more popular in search? - In September 2026, Milklab had more branded searches than So Good among plant milk brands in Australia. Milklab had about 4,400 branded searches, while So Good had 480. Milklab made up 10% of all plant milk brand searches we track, and So Good accounted for 1.1%. - Milklab was ahead of So Good in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milklab’s share of searches among plant milk brands in Australia held steady at 10%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in Australia moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 320 to 480. ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, So Good was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Milklab did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | So Good | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Vitasoy | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Bonsoy | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Oatly | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Milklab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about plant milk brands - Asked ChatGPT "What's the best oat milk brand in Australia?": 1. Vitasoy, 2. So Good, 3. Oatly - Asked ChatGPT "Which plant milk is best for coffee?": named none of the brands we track - Asked ChatGPT "Which soy or almond milk brand tastes best?": 1. Bonsoy, 2. So Good, 3. Vitasoy - Searched Google, AI Overview "plant milk": 1. So Good, 2. Vitasoy Not named in any answer: Milklab. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia plant milk brands in September 2026? - In September 2026, Milklab lost share of searches among plant milk brands in Australia, from 12% to 10%. - Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026. ## Month by month | Month | Milklab estimated searches | Milklab Share of Search | Milklab rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 10% | 2 | 320 | 0.73% | 5 | | Nov 2025 | 5.4K | 12% | 2 | 390 | 0.87% | 5 | | Dec 2025 | 5.4K | 14.5% | 2 | 260 | 0.7% | 5 | | Jan 2026 | 3.6K | 9.7% | 3 | 320 | 0.86% | 5 | | Feb 2026 | 4.4K | 10.3% | 2 | 320 | 0.75% | 5 | | Mar 2026 | 5.4K | 11.8% | 2 | 320 | 0.7% | 5 | | Apr 2026 | 4.4K | 9.9% | 3 | 320 | 0.72% | 5 | | May 2026 | 3.6K | 8% | 3 | 390 | 0.87% | 5 | | Jun 2026 | 4.4K | 11.6% | 2 | 390 | 1% | 5 | | Jul 2026 | 5.4K | 12% | 2 | 320 | 0.71% | 5 | | Aug 2026 | 5.4K | 12% | 2 | 390 | 0.87% | 5 | | Sep 2026 | 4.4K | 10% | 2 | 480 | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Milklab’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milklab**: Measured on the search term “milklab”. - **So Good**: Measured on the search term “so good milk”. - [Milklab profile](/demand/au/brands/milklab) - [So Good profile](/demand/au/brands/so-good) - [All plant milk brands in Australia](/demand/au/categories/au-plant-milk-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milklab or So Good more popular in search? In September 2026, Milklab had more branded searches than So Good among plant milk brands in Australia. Milklab had about 4,400 branded searches, while So Good had 480. Milklab made up 10% of all plant milk brand searches we track, and So Good accounted for 1.1%. ## Cite this page Brandwave. "Milklab vs So Good: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/milklab-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/au/compare/milklab-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.