--- title: "Miele vs Smeg: Which is searched more in Australia?" description: "Is Miele or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/miele-vs-smeg" publisher: "Brandwave" --- # Miele vs Smeg: Which is searched more in Australia? Is Miele or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miele and Smeg - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Miele Share of Search**: 1.5% - **Smeg Share of Search**: 6.4% ## Is Miele or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Miele among fridge brands in Australia. Smeg had about 6,600 branded searches, while Miele had 1,600. Smeg made up 6.4% of all fridge brand searches we track, and Miele accounted for 1.5%. - Smeg was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in Australia held steady at 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in Australia held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Miele nor Smeg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - Estimated monthly branded searches for Miele in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Miele estimated searches | Miele Share of Search | Miele rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.5% | 13 | 8.1K | 6.4% | 9 | | Nov 2025 | 1.9K | 1.2% | 13 | 8.1K | 5.2% | 9 | | Dec 2025 | 1.6K | 1.2% | 13 | 6.6K | 4.9% | 9 | | Jan 2026 | 1.9K | 1.3% | 13 | 8.1K | 5.7% | 9 | | Feb 2026 | 1.6K | 1.4% | 13 | 6.6K | 5.6% | 9 | | Mar 2026 | 1.9K | 1.5% | 13 | 6.6K | 5.3% | 9 | | Apr 2026 | 1.6K | 1.5% | 13 | 6.6K | 6.1% | 9 | | May 2026 | 1.6K | 1.4% | 13 | 6.6K | 5.6% | 9 | | Jun 2026 | 1.9K | 1.5% | 13 | 6.6K | 5.1% | 9 | | Jul 2026 | 1.3K | 1.3% | 13 | 6.6K | 6.4% | 9 | | Aug 2026 | 1.6K | 1.5% | 13 | 8.1K | 7.8% | 8 | | Sep 2026 | 1.6K | 1.5% | 13 | 6.6K | 6.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Miele’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miele**: Measured on the search term “miele fridge”. - **Smeg**: Measured on the search term “smeg fridge”. - [Miele profile](/demand/au/brands/miele) - [Smeg profile](/demand/au/brands/smeg) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miele or Smeg more popular in search? In September 2026, Smeg had more branded searches than Miele among fridge brands in Australia. Smeg had about 6,600 branded searches, while Miele had 1,600. Smeg made up 6.4% of all fridge brand searches we track, and Miele accounted for 1.5%. ## Cite this page Brandwave. "Miele vs Smeg: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/miele-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/au/compare/miele-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.