--- title: "Midea vs Mitsubishi Electric: Which is searched more in Australia?" description: "Is Midea or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air conditioner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/midea-vs-mitsubishi-electric" publisher: "Brandwave" --- # Midea vs Mitsubishi Electric: Which is searched more in Australia? Is Midea or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air conditioner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midea and Mitsubishi Electric - **Competitive set**: Air conditioner brands - **Market**: Australia - **Month measured**: Sep 2026 - **Midea Share of Search**: 6.6% - **Mitsubishi Electric Share of Search**: 17.5% ## Is Midea or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than Midea among air conditioner brands in Australia. Mitsubishi Electric had about 11,700 branded searches, while Midea had 4,400. Mitsubishi Electric made up 17.5% of all air conditioner brand searches we track, and Midea accounted for 6.6%. - Mitsubishi Electric was ahead of Midea in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Midea’s share of searches among air conditioner brands in Australia moved from 4.3% to 6.6%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among air conditioner brands in Australia moved from 18.8% to 17.5%, and its estimated monthly branded searches moved from 19.2K to 11.7K. ## Top air conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midea did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daikin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mitsubishi Heavy Industries | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fujitsu | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Panasonic | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Rinnai | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Actron Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kelvinator | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carrier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air conditioner brands - Asked ChatGPT "Which air conditioner brand should I buy in Australia?": 1. Mitsubishi Heavy Industries, 2. Daikin, 3. Mitsubishi Electric, 4. Fujitsu - Asked ChatGPT "What are the best split system air conditioners in Australia?": 1. Mitsubishi Heavy Industries, 2. Daikin, 3. Mitsubishi Electric, 4. Fujitsu, 5. Panasonic - Asked ChatGPT "What is the most reliable air conditioner brand?": 1. Mitsubishi Heavy Industries, 2. Daikin, 3. Mitsubishi Electric, 4. Fujitsu - Searched Google, AI Overview "air conditioner": 1. Fujitsu - Searched Google, AI Overview "split system air conditioner": 1. Daikin, 2. Fujitsu, 3. Panasonic, 4. Rinnai Not named in any answer: Actron Air, Midea, Gree, Haier, Kelvinator, Teco, Carrier, LG and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia air conditioner brands in September 2026? - In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%. - In September 2026, Midea gained share of searches among air conditioner brands in Australia, from 5.9% to 6.6%. ## Month by month | Month | Midea estimated searches | Midea Share of Search | Midea rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4.3% | 7 | 19.2K | 18.8% | 2 | | Nov 2025 | 4.4K | 3.9% | 8 | 22.5K | 19.9% | 2 | | Dec 2025 | 4.4K | 3.6% | 8 | 22.5K | 18.3% | 2 | | Jan 2026 | 5.4K | 3.7% | 8 | 27.6K | 19.1% | 2 | | Feb 2026 | 3.6K | 4% | 8 | 15.7K | 17.4% | 2 | | Mar 2026 | 2.9K | 4.1% | 8 | 11K | 15.5% | 2 | | Apr 2026 | 2.4K | 4.5% | 5 | 9K | 16.8% | 2 | | May 2026 | 2.9K | 4.9% | 5 | 11K | 18.4% | 2 | | Jun 2026 | 3.6K | 5.2% | 5 | 11.7K | 16.8% | 2 | | Jul 2026 | 4.4K | 6.7% | 5 | 11.7K | 17.8% | 2 | | Aug 2026 | 3.6K | 5.9% | 5 | 10.2K | 16.6% | 2 | | Sep 2026 | 4.4K | 6.6% | 5 | 11.7K | 17.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Midea’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midea**: Measured on the search term “midea air conditioner”. - **Mitsubishi Electric**: Measured on the search terms “mitsubishi air conditioner” and “mitsubishi electric air conditioner”, summed into one figure. - [Midea profile](/demand/au/brands/midea) - [Mitsubishi Electric profile](/demand/au/brands/mitsubishi-electric) - [All air conditioner brands in Australia](/demand/au/categories/au-air-conditioner-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Midea or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than Midea among air conditioner brands in Australia. Mitsubishi Electric had about 11,700 branded searches, while Midea had 4,400. Mitsubishi Electric made up 17.5% of all air conditioner brand searches we track, and Midea accounted for 6.6%. ## Cite this page Brandwave. "Midea vs Mitsubishi Electric: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/midea-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/au/compare/midea-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.