--- title: "Midas vs Ultra Tune: Which is searched more in Australia?" description: "Is Midas or Ultra Tune more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car servicing chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/midas-vs-ultra-tune" publisher: "Brandwave" --- # Midas vs Ultra Tune: Which is searched more in Australia? Is Midas or Ultra Tune more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car servicing chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midas and Ultra Tune - **Competitive set**: Car servicing chains - **Market**: Australia - **Month measured**: Sep 2026 - **Midas Share of Search**: 21.8% - **Ultra Tune Share of Search**: 21.8% ## Is Midas or Ultra Tune more popular in search? - In September 2026, Midas and Ultra Tune were level in searches among car servicing chains in Australia, with an estimated 22.2K branded searches each, at 21.8% of the total each. - The lead changed hands once in the 12 months ending September 2026: Midas took it in May 2026. - Across the 12 months ending September 2026, Midas’ share of searches among car servicing chains in Australia moved from 21.7% to 21.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Ultra Tune’s share of searches among car servicing chains in Australia moved from 21.7% to 21.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top car servicing chains in ChatGPT and Google AI Overviews In three ChatGPT questions, both Midas and Ultra Tune showed up in all three answers. Ultra Tune was listed before Midas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | mycar Tyre & Auto | 1st | 3 of 3 | 3 of 3 | | Ultra Tune | 1st | 3 of 3 | 3 of 3 | | Midas | 3rd | 3 of 3 | 3 of 3 | | Pedders | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about car servicing chains - Asked ChatGPT "Where should I get my car serviced in Australia?": 1. mycar Tyre & Auto, 2. Ultra Tune, 3. Midas - Asked ChatGPT "What are the best car servicing chains in Australia?": 1. mycar Tyre & Auto, 2. Ultra Tune, 3. Midas - Asked ChatGPT "Which car service chain in Australia is cheapest for a logbook service?": 1. Ultra Tune, 2. mycar Tyre & Auto, 3. Midas Not named in any answer: Pedders. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car servicing chains in September 2026? - Estimated monthly branded searches for Midas in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. - Estimated monthly branded searches for Ultra Tune in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Midas estimated searches | Midas Share of Search | Midas rank | Ultra Tune estimated searches | Ultra Tune Share of Search | Ultra Tune rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 21.7% | 2 | 27.1K | 21.7% | 3 | | Nov 2025 | 27.1K | 19.6% | 2 | 27.1K | 19.6% | 3 | | Dec 2025 | 22.2K | 18.5% | 3 | 27.1K | 22.6% | 2 | | Jan 2026 | 22.2K | 19.4% | 3 | 33.1K | 28.9% | 2 | | Feb 2026 | 22.2K | 20.8% | 3 | 27.1K | 25.4% | 2 | | Mar 2026 | 22.2K | 20.8% | 3 | 27.1K | 25.4% | 2 | | Apr 2026 | 22.2K | 22.1% | 2 | 22.2K | 22.1% | 3 | | May 2026 | 27.1K | 25.4% | 2 | 22.2K | 20.8% | 3 | | Jun 2026 | 33.1K | 29.3% | 2 | 22.2K | 19.7% | 3 | | Jul 2026 | 22.2K | 21.8% | 2 | 22.2K | 21.8% | 3 | | Aug 2026 | 22.2K | 21.8% | 2 | 22.2K | 21.8% | 3 | | Sep 2026 | 22.2K | 21.8% | 2 | 22.2K | 21.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Midas’ and Ultra Tune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midas**: Measured on the search term “midas”. - **Ultra Tune**: Measured on the search term “ultra tune”. - [Midas profile](/demand/au/brands/midas) - [Ultra Tune profile](/demand/au/brands/ultra-tune) - [All car servicing chains in Australia](/demand/au/categories/au-car-servicing-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Midas or Ultra Tune more popular in search? In September 2026, Midas and Ultra Tune were level in searches among car servicing chains in Australia, with an estimated 22.2K branded searches each, at 21.8% of the total each. ## Cite this page Brandwave. "Midas vs Ultra Tune: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/midas-vs-ultra-tune This page is also available as HTML at https://gobrandwave.com/demand/au/compare/midas-vs-ultra-tune. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.