---
title: "Meshki vs The Iconic: Which is searched more in Australia?"
description: "Is Meshki or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/meshki-vs-the-iconic"
publisher: "Brandwave"
---

# Meshki vs The Iconic: Which is searched more in Australia?

Is Meshki or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meshki and The Iconic
- **Competitive set**: Online fashion retailers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Meshki Share of Search**: 3.9%
- **The Iconic Share of Search**: 10.7%

## Is Meshki or The Iconic more popular in search?

- In September 2026, The Iconic had more branded searches than Meshki among online fashion retailers in Australia. The Iconic had about 368,000 branded searches, while Meshki had 135,000. The Iconic made up 10.7% of all online fashion retailer searches we track, and Meshki accounted for 3.9%.
- The Iconic was ahead of Meshki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meshki’s share of searches among online fashion retailers in Australia moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia moved from 11.9% to 10.7%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for Australia online fashion retailers in September 2026?

- In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
- Meshki’s share of searches among online fashion retailers in Australia has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

## Month by month

| Month | Meshki estimated searches | Meshki Share of Search | Meshki rank | The Iconic estimated searches | The Iconic Share of Search | The Iconic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.6% | 10 | 450K | 11.9% | 4 |
| Nov 2025 | 165K | 3.4% | 9 | 673K | 13.8% | 3 |
| Dec 2025 | 90.5K | 2.2% | 10 | 450K | 10.9% | 4 |
| Jan 2026 | 110K | 3.5% | 9 | 368K | 11.7% | 4 |
| Feb 2026 | 110K | 3.7% | 9 | 301K | 10.2% | 5 |
| Mar 2026 | 135K | 3.7% | 9 | 368K | 10.1% | 4 |
| Apr 2026 | 110K | 3.1% | 9 | 368K | 10.5% | 4 |
| May 2026 | 135K | 3.6% | 9 | 368K | 9.9% | 4 |
| Jun 2026 | 110K | 3.2% | 9 | 368K | 10.8% | 4 |
| Jul 2026 | 110K | 3.5% | 9 | 368K | 11.6% | 4 |
| Aug 2026 | 135K | 3.7% | 9 | 368K | 10.2% | 5 |
| Sep 2026 | 135K | 3.9% | 9 | 368K | 10.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Meshki’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meshki**: Measured on the search term “meshki”.
- **The Iconic**: Measured on the search term “the iconic”.

- [Meshki profile](/demand/au/brands/meshki)
- [The Iconic profile](/demand/au/brands/the-iconic)
- [All online fashion retailers in Australia](/demand/au/categories/au-online-fashion-retailers): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Meshki or The Iconic more popular in search?

In September 2026, The Iconic had more branded searches than Meshki among online fashion retailers in Australia. The Iconic had about 368,000 branded searches, while Meshki had 135,000. The Iconic made up 10.7% of all online fashion retailer searches we track, and Meshki accounted for 3.9%.

## Cite this page

Brandwave. "Meshki vs The Iconic: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/meshki-vs-the-iconic

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/meshki-vs-the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.