--- title: "Merlo Coffee vs Republica: Which is searched more in Australia?" description: "Is Merlo Coffee or Republica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/merlo-coffee-vs-republica-coffee" publisher: "Brandwave" --- # Merlo Coffee vs Republica: Which is searched more in Australia? Is Merlo Coffee or Republica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merlo Coffee and Republica - **Competitive set**: Coffee brands - **Market**: Australia - **Month measured**: Sep 2026 - **Merlo Coffee Share of Search**: 7.3% - **Republica Share of Search**: 0.66% ## Is Merlo Coffee or Republica more popular in search? - In September 2026, Merlo Coffee had more branded searches than Republica among coffee brands in Australia. Merlo Coffee had about 6,600 branded searches, while Republica had 590. Merlo Coffee made up 7.3% of all coffee brand searches we track, and Republica accounted for 0.66%. - Merlo Coffee was ahead of Republica in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee brands in Australia moved from 7.1% to 7.3%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Republica’s share of searches among coffee brands in Australia moved from 0.78% to 0.66%, and its estimated monthly branded searches moved from 720 to 590. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Merlo Coffee nor Republica showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Nescafé | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Moccona | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vittoria Coffee | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Toby's Estate | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Grinders | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Campos Coffee | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | International Roast | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Robert Timms | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Di Mattina | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Merlo Coffee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Republica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in Australia?": 1. Campos Coffee - Asked ChatGPT "Which coffee beans in Australian supermarkets are best?": 1. Lavazza - Asked ChatGPT "What are the most popular coffee brands in Australia?": 1. Nescafé, 2. Moccona, 3. Vittoria Coffee, 4. Lavazza, 5. Grinders, 6. Campos Coffee, 7. International Roast, 8. Robert Timms - Searched Google, AI Overview "coffee beans": 1. Lavazza, 2. Toby's Estate Not named in any answer: Di Mattina, Merlo Coffee and Republica. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia coffee brands in September 2026? - In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches. - In September 2026, Merlo Coffee lost share of searches among coffee brands in Australia, from 8.4% to 7.3%. - In September 2026, Republica fell from 11th to 12th among coffee brands in Australia. ## Month by month | Month | Merlo Coffee estimated searches | Merlo Coffee Share of Search | Merlo Coffee rank | Republica estimated searches | Republica Share of Search | Republica rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 7.1% | 6 | 720 | 0.78% | 12 | | Nov 2025 | 8.1K | 8.7% | 5 | 720 | 0.77% | 11 | | Dec 2025 | 8.1K | 9.3% | 5 | 590 | 0.68% | 12 | | Jan 2026 | 8.1K | 9.2% | 6 | 720 | 0.81% | 11 | | Feb 2026 | 6.6K | 8.2% | 5 | 590 | 0.73% | 12 | | Mar 2026 | 8.1K | 9.3% | 5 | 590 | 0.68% | 12 | | Apr 2026 | 8.1K | 9.5% | 5 | 720 | 0.85% | 11 | | May 2026 | 8.1K | 8.5% | 6 | 1K | 1.1% | 11 | | Jun 2026 | 8.1K | 8.9% | 6 | 880 | 0.97% | 11 | | Jul 2026 | 8.1K | 8.9% | 6 | 1K | 1.1% | 11 | | Aug 2026 | 8.1K | 8.4% | 6 | 880 | 0.92% | 11 | | Sep 2026 | 6.6K | 7.3% | 7 | 590 | 0.66% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Merlo Coffee’s and Republica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merlo Coffee**: Measured on the search term “merlo coffee”. - **Republica**: Measured on the search term “republica coffee”. - [Merlo Coffee profile](/demand/au/brands/merlo-coffee) - [Republica profile](/demand/au/brands/republica-coffee) - [All coffee brands in Australia](/demand/au/categories/au-coffee-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merlo Coffee or Republica more popular in search? In September 2026, Merlo Coffee had more branded searches than Republica among coffee brands in Australia. Merlo Coffee had about 6,600 branded searches, while Republica had 590. Merlo Coffee made up 7.3% of all coffee brand searches we track, and Republica accounted for 0.66%. ## Cite this page Brandwave. "Merlo Coffee vs Republica: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/merlo-coffee-vs-republica-coffee This page is also available as HTML at https://gobrandwave.com/demand/au/compare/merlo-coffee-vs-republica-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.