--- title: "Mercury Cider vs Willie Smith's: Which is searched more in Australia?" description: "Is Mercury Cider or Willie Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mercury-cider-vs-willie-smiths" publisher: "Brandwave" --- # Mercury Cider vs Willie Smith's: Which is searched more in Australia? Is Mercury Cider or Willie Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury Cider and Willie Smith's - **Competitive set**: Cider brands - **Market**: Australia - **Month measured**: Sep 2026 - **Mercury Cider Share of Search**: 9% - **Willie Smith's Share of Search**: 2.3% ## Is Mercury Cider or Willie Smith's more popular in search? - In September 2026, Mercury Cider had more branded searches than Willie Smith's among cider brands in Australia. Mercury Cider had about 1,900 branded searches, while Willie Smith's had 480. Mercury Cider made up 9% of all cider brand searches we track, and Willie Smith's accounted for 2.3%. - Mercury Cider was ahead of Willie Smith's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia moved from 8.2% to 9%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 720 to 480. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Willie Smith's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mercury Cider was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mercury Cider was listed before Willie Smith's in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Somersby | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Strongbow | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Willie Smith's | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mercury Cider | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rekorderlig | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bulmers | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kopparberg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider in Australia?": 1. Willie Smith's - Asked ChatGPT "Which Australian cider brands are worth trying?": 1. Mercury Cider, 2. Willie Smith's, 3. Strongbow, 4. Somersby - Asked ChatGPT "What are the most popular cider brands in Australia?": 1. Somersby, 2. Strongbow, 3. Mercury Cider, 4. Bulmers, 5. Rekorderlig - Searched Google, AI Overview "best cider australia": 1. Willie Smith's, 2. Somersby, 3. Strongbow, 4. Rekorderlig Not named in any answer: Kopparberg. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia cider brands in September 2026? - In September 2026, Mercury Cider lost share of searches among cider brands in Australia, from 10.5% to 9%. - Estimated monthly branded searches for Willie Smith's in Australia fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Month by month | Month | Mercury Cider estimated searches | Mercury Cider Share of Search | Mercury Cider rank | Willie Smith's estimated searches | Willie Smith's Share of Search | Willie Smith's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 8.2% | 2 | 720 | 3.1% | 7 | | Nov 2025 | 1.6K | 8.1% | 4 | 480 | 2.4% | 7 | | Dec 2025 | 2.4K | 10% | 4 | 720 | 3% | 7 | | Jan 2026 | 1.9K | 10.7% | 2 | 720 | 4.1% | 7 | | Feb 2026 | 1.6K | 9.6% | 3 | 390 | 2.3% | 7 | | Mar 2026 | 1.6K | 9.5% | 3 | 480 | 2.8% | 7 | | Apr 2026 | 1.9K | 11% | 2 | 480 | 2.8% | 7 | | May 2026 | 1.6K | 9.6% | 2 | 480 | 2.9% | 7 | | Jun 2026 | 1.6K | 9.8% | 3 | 390 | 2.4% | 7 | | Jul 2026 | 1.6K | 9.6% | 3 | 390 | 2.3% | 7 | | Aug 2026 | 1.9K | 10.5% | 3 | 390 | 2.2% | 7 | | Sep 2026 | 1.9K | 9% | 3 | 480 | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury Cider’s and Willie Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury Cider**: Measured on the search term “mercury cider”. - **Willie Smith's**: Measured on the search term “willie smiths cider”. - [Mercury Cider profile](/demand/au/brands/mercury-cider) - [Willie Smith's profile](/demand/au/brands/willie-smiths) - [All cider brands in Australia](/demand/au/categories/au-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mercury Cider or Willie Smith's more popular in search? In September 2026, Mercury Cider had more branded searches than Willie Smith's among cider brands in Australia. Mercury Cider had about 1,900 branded searches, while Willie Smith's had 480. Mercury Cider made up 9% of all cider brand searches we track, and Willie Smith's accounted for 2.3%. ## Cite this page Brandwave. "Mercury Cider vs Willie Smith's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mercury-cider-vs-willie-smiths This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mercury-cider-vs-willie-smiths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.