--- title: "Mercury Cider vs Somersby: Which is searched more in Australia?" description: "Is Mercury Cider or Somersby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mercury-cider-vs-somersby" publisher: "Brandwave" --- # Mercury Cider vs Somersby: Which is searched more in Australia? Is Mercury Cider or Somersby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury Cider and Somersby - **Competitive set**: Cider brands - **Market**: Australia - **Month measured**: Sep 2026 - **Mercury Cider Share of Search**: 9% - **Somersby Share of Search**: 57.6% ## Is Mercury Cider or Somersby more popular in search? - In September 2026, Somersby had more branded searches than Mercury Cider among cider brands in Australia. Somersby had about 12,100 branded searches, while Mercury Cider had 1,900. Somersby made up 57.6% of all cider brand searches we track, and Mercury Cider accounted for 9%. - Somersby was ahead of Mercury Cider in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia moved from 8.2% to 9%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Somersby’s share of searches among cider brands in Australia moved from 64.1% to 57.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Somersby was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mercury Cider was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Somersby was listed before Mercury Cider in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Somersby | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Strongbow | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Willie Smith's | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mercury Cider | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rekorderlig | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bulmers | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kopparberg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider in Australia?": 1. Willie Smith's - Asked ChatGPT "Which Australian cider brands are worth trying?": 1. Mercury Cider, 2. Willie Smith's, 3. Strongbow, 4. Somersby - Asked ChatGPT "What are the most popular cider brands in Australia?": 1. Somersby, 2. Strongbow, 3. Mercury Cider, 4. Bulmers, 5. Rekorderlig - Searched Google, AI Overview "best cider australia": 1. Willie Smith's, 2. Somersby, 3. Strongbow, 4. Rekorderlig Not named in any answer: Kopparberg. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia cider brands in September 2026? - In September 2026, Somersby gained share of searches among cider brands in Australia, from 54.8% to 57.6%. - In September 2026, Mercury Cider lost share of searches among cider brands in Australia, from 10.5% to 9%. ## Month by month | Month | Mercury Cider estimated searches | Mercury Cider Share of Search | Mercury Cider rank | Somersby estimated searches | Somersby Share of Search | Somersby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 8.2% | 2 | 14.8K | 64.1% | 1 | | Nov 2025 | 1.6K | 8.1% | 4 | 12.1K | 60.9% | 1 | | Dec 2025 | 2.4K | 10% | 4 | 12.1K | 50.2% | 1 | | Jan 2026 | 1.9K | 10.7% | 2 | 9.9K | 55.8% | 1 | | Feb 2026 | 1.6K | 9.6% | 3 | 9.9K | 59.4% | 1 | | Mar 2026 | 1.6K | 9.5% | 3 | 9.9K | 58.6% | 1 | | Apr 2026 | 1.9K | 11% | 2 | 9.9K | 57.6% | 1 | | May 2026 | 1.6K | 9.6% | 2 | 9.9K | 59.6% | 1 | | Jun 2026 | 1.6K | 9.8% | 3 | 9.9K | 60.9% | 1 | | Jul 2026 | 1.6K | 9.6% | 3 | 9.9K | 59.4% | 1 | | Aug 2026 | 1.9K | 10.5% | 3 | 9.9K | 54.8% | 1 | | Sep 2026 | 1.9K | 9% | 3 | 12.1K | 57.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury Cider’s and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury Cider**: Measured on the search term “mercury cider”. - **Somersby**: Measured on the search term “somersby”. - [Mercury Cider profile](/demand/au/brands/mercury-cider) - [Somersby profile](/demand/au/brands/somersby) - [All cider brands in Australia](/demand/au/categories/au-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mercury Cider or Somersby more popular in search? In September 2026, Somersby had more branded searches than Mercury Cider among cider brands in Australia. Somersby had about 12,100 branded searches, while Mercury Cider had 1,900. Somersby made up 57.6% of all cider brand searches we track, and Mercury Cider accounted for 9%. ## Cite this page Brandwave. "Mercury Cider vs Somersby: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mercury-cider-vs-somersby This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mercury-cider-vs-somersby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.