--- title: "MECCA vs Sephora: Which is searched more in Australia?" description: "Is MECCA or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mecca-vs-sephora" publisher: "Brandwave" --- # MECCA vs Sephora: Which is searched more in Australia? Is MECCA or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MECCA and Sephora - **Competitive set**: Beauty retailers - **Market**: Australia - **Month measured**: Sep 2026 - **MECCA Share of Search**: 12.1% - **Sephora Share of Search**: 6.6% ## Is MECCA or Sephora more popular in search? - In September 2026, MECCA had more branded searches than Sephora among beauty retailers in Australia. MECCA had about 450,000 branded searches, while Sephora had 246,000. MECCA made up 12.1% of all beauty retailer searches we track, and Sephora accounted for 6.6%. - MECCA was ahead of Sephora in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia held steady at 12.1%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Sephora’s share of searches among beauty retailers in Australia held steady at 6.6%, and its estimated monthly branded searches moved from 301K to 246K. ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MECCA and Sephora were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MECCA was listed before Sephora in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MECCA | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Adore Beauty | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sephora | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Priceline Pharmacy | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chemist Warehouse | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Lookfantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy skincare and makeup in Australia?": 1. MECCA, 2. Priceline Pharmacy, 3. Adore Beauty, 4. Chemist Warehouse, 5. Sephora - Asked ChatGPT "What are the best beauty stores in Australia?": 1. MECCA, 2. Sephora, 3. Priceline Pharmacy, 4. Adore Beauty, 5. Chemist Warehouse - Asked ChatGPT "What's the best online beauty store in Australia?": 1. Adore Beauty, 2. Sephora, 3. MECCA, 4. Chemist Warehouse - Searched Google, AI Overview "beauty store": named none of the brands we track Not named in any answer: Lookfantastic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia beauty retailers in September 2026? - In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%. - Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | MECCA estimated searches | MECCA Share of Search | MECCA rank | Sephora estimated searches | Sephora Share of Search | Sephora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 12.1% | 2 | 301K | 6.6% | 3 | | Nov 2025 | 823K | 13.8% | 2 | 550K | 9.2% | 3 | | Dec 2025 | 823K | 14.5% | 2 | 368K | 6.5% | 3 | | Jan 2026 | 450K | 10.2% | 2 | 246K | 5.6% | 4 | | Feb 2026 | 673K | 17.3% | 2 | 201K | 5.2% | 3 | | Mar 2026 | 450K | 10.4% | 2 | 201K | 4.6% | 4 | | Apr 2026 | 450K | 11.9% | 2 | 246K | 6.5% | 4 | | May 2026 | 450K | 12% | 2 | 201K | 5.3% | 4 | | Jun 2026 | 450K | 12.2% | 2 | 201K | 5.4% | 4 | | Jul 2026 | 450K | 12% | 2 | 246K | 6.6% | 3 | | Aug 2026 | 550K | 14.3% | 2 | 246K | 6.4% | 3 | | Sep 2026 | 450K | 12.1% | 2 | 246K | 6.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using MECCA’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MECCA**: Measured on the search term “mecca”. - **Sephora**: Measured on the search term “sephora”. - [MECCA profile](/demand/au/brands/mecca) - [Sephora profile](/demand/au/brands/sephora) - [All beauty retailers in Australia](/demand/au/categories/au-beauty-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MECCA or Sephora more popular in search? In September 2026, MECCA had more branded searches than Sephora among beauty retailers in Australia. MECCA had about 450,000 branded searches, while Sephora had 246,000. MECCA made up 12.1% of all beauty retailer searches we track, and Sephora accounted for 6.6%. ## Cite this page Brandwave. "MECCA vs Sephora: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mecca-vs-sephora This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mecca-vs-sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.