--- title: "ME Bank vs NAB: Which is searched more in Australia?" description: "Is ME Bank or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/me-bank-vs-nab-bank" publisher: "Brandwave" --- # ME Bank vs NAB: Which is searched more in Australia? Is ME Bank or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ME Bank and NAB - **Competitive set**: Banks - **Market**: Australia - **Month measured**: Sep 2026 - **ME Bank Share of Search**: 0.59% - **NAB Share of Search**: 15.3% ## Is ME Bank or NAB more popular in search? - In September 2026, NAB had more branded searches than ME Bank among banks in Australia. NAB had about 1 million branded searches, while ME Bank had 40,500. NAB made up 15.3% of all bank searches we track, and ME Bank accounted for 0.59%. - NAB was ahead of ME Bank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ME Bank’s share of searches among banks in Australia moved from 1.1% to 0.59%, and its estimated monthly branded searches moved from 90.5K to 40.5K. - Across the 12 months ending September 2026, NAB’s share of searches among banks in Australia moved from 15% to 15.3%, and its estimated monthly branded searches moved from 1.3M to 1M. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NAB was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ME Bank did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Southern Bank | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BOQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suncorp Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ME Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB, 4. St.George - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Great Southern Bank, 9. Bendigo Bank, 10. Macquarie Bank Not named in any answer: Bankwest, BOQ, Suncorp Bank and ME Bank. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia banks in September 2026? - In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 17.8% of the searches. - In September 2026, NAB lost share of searches among banks in Australia, from 16.7% to 15.3%. - Estimated monthly branded searches for ME Bank in Australia fell 55.2% over 12 measured months, from 90.5K to 40.5K in September 2026. ## Month by month | Month | ME Bank estimated searches | ME Bank Share of Search | ME Bank rank | NAB estimated searches | NAB Share of Search | NAB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 1.1% | 11 | 1.3M | 15% | 4 | | Nov 2025 | 74K | 0.89% | 12 | 1.3M | 15.4% | 4 | | Dec 2025 | 74K | 0.93% | 12 | 1M | 13.2% | 4 | | Jan 2026 | 74K | 0.94% | 11 | 1M | 13.3% | 4 | | Feb 2026 | 74K | 0.98% | 12 | 1M | 13.8% | 4 | | Mar 2026 | 60.5K | 0.73% | 13 | 1.3M | 15.5% | 4 | | Apr 2026 | 49.5K | 0.66% | 13 | 1M | 13.9% | 4 | | May 2026 | 49.5K | 0.65% | 14 | 1M | 13.8% | 4 | | Jun 2026 | 40.5K | 0.54% | 14 | 1M | 14.1% | 4 | | Jul 2026 | 40.5K | 0.55% | 14 | 1M | 14.2% | 4 | | Aug 2026 | 40.5K | 0.53% | 14 | 1.3M | 16.7% | 3 | | Sep 2026 | 40.5K | 0.59% | 14 | 1M | 15.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ME Bank’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ME Bank**: Measured on the search term “me bank”. - **NAB**: Measured on the search terms “nab” and “nab bank”, summed into one figure. - [ME Bank profile](/demand/au/brands/me-bank) - [NAB profile](/demand/au/brands/nab-bank) - [All banks in Australia](/demand/au/categories/au-banks): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ME Bank or NAB more popular in search? In September 2026, NAB had more branded searches than ME Bank among banks in Australia. NAB had about 1 million branded searches, while ME Bank had 40,500. NAB made up 15.3% of all bank searches we track, and ME Bank accounted for 0.59%. ## Cite this page Brandwave. "ME Bank vs NAB: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/me-bank-vs-nab-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/me-bank-vs-nab-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.