---
title: "Mazda vs Subaru: Which is searched more in Australia?"
description: "Is Mazda or Subaru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/mazda-vs-subaru"
publisher: "Brandwave"
---

# Mazda vs Subaru: Which is searched more in Australia?

Is Mazda or Subaru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mazda and Subaru
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Mazda Share of Search**: 4.8%
- **Subaru Share of Search**: 3.4%

## Is Mazda or Subaru more popular in search?

- In September 2026, Mazda had more branded searches than Subaru among car brands in Australia. Mazda had about 314,000 branded searches, while Subaru had 220,000. Mazda made up 4.8% of all car brand searches we track, and Subaru accounted for 3.4%.
- Mazda was ahead of Subaru in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mazda’s share of searches among car brands in Australia moved from 5.3% to 4.8%, and its estimated monthly branded searches moved from 376K to 314K.
- Across the 12 months ending September 2026, Subaru’s share of searches among car brands in Australia moved from 4% to 3.4%, and its estimated monthly branded searches moved from 283K to 220K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mazda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Subaru was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mazda and Subaru were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Mitsubishi overtook Mazda and 2 others to rank 3rd among car brands in Australia, with 5.7% of the searches.
- In September 2026, Mazda lost share of searches among car brands in Australia, from 5.5% to 4.8%.
- Estimated monthly branded searches for Subaru in Australia fell 22.4% over 12 measured months, from 283K to 220K in September 2026.

## Month by month

| Month | Mazda estimated searches | Mazda Share of Search | Mazda rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 376K | 5.3% | 2 | 283K | 4% | 8 |
| Nov 2025 | 367K | 5.5% | 2 | 250K | 3.7% | 8 |
| Dec 2025 | 331K | 5.3% | 2 | 244K | 3.9% | 8 |
| Jan 2026 | 422K | 5.8% | 2 | 281K | 3.9% | 8 |
| Feb 2026 | 369K | 5.4% | 2 | 268K | 3.9% | 8 |
| Mar 2026 | 414K | 5.1% | 4 | 268K | 3.3% | 9 |
| Apr 2026 | 322K | 4.5% | 6 | 224K | 3.1% | 9 |
| May 2026 | 377K | 5.2% | 3 | 252K | 3.4% | 9 |
| Jun 2026 | 335K | 5% | 3 | 252K | 3.7% | 8 |
| Jul 2026 | 350K | 5.4% | 3 | 236K | 3.6% | 8 |
| Aug 2026 | 381K | 5.5% | 3 | 256K | 3.7% | 9 |
| Sep 2026 | 314K | 4.8% | 4 | 220K | 3.4% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Mazda’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mazda**: Measured on the search terms “demio”, “mazda”, “mazda 3”, “mazda axela”, “mazda bt 50”, “mazda cars”, “mazda cx 3”, “mazda cx 5”, “mazda cx 60”, “mazda cx 90”, “mazda mx 5” and “mazda2”, summed into one figure.
- **Subaru**: Measured on the search terms “subaru”, “subaru brz”, “subaru cars”, “subaru crosstrek”, “subaru forester”, “subaru impreza”, “subaru outback”, “subaru wrx” and “subaru xv”, summed into one figure.

- [Mazda profile](/demand/au/brands/mazda)
- [Subaru profile](/demand/au/brands/subaru)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Mazda or Subaru more popular in search?

In September 2026, Mazda had more branded searches than Subaru among car brands in Australia. Mazda had about 314,000 branded searches, while Subaru had 220,000. Mazda made up 4.8% of all car brand searches we track, and Subaru accounted for 3.4%.

## Cite this page

Brandwave. "Mazda vs Subaru: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mazda-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mazda-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.