--- title: "Maybelline vs MECCA MAX: Which is searched more in Australia?" description: "Is Maybelline or MECCA MAX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/maybelline-vs-mecca-max" publisher: "Brandwave" --- # Maybelline vs MECCA MAX: Which is searched more in Australia? Is Maybelline or MECCA MAX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maybelline and MECCA MAX - **Competitive set**: Makeup brands - **Market**: Australia - **Month measured**: Sep 2026 - **Maybelline Share of Search**: 9.5% - **MECCA MAX Share of Search**: 1.2% ## Is Maybelline or MECCA MAX more popular in search? - In September 2026, Maybelline had more branded searches than MECCA MAX among makeup brands in Australia. Maybelline had about 22,200 branded searches, while MECCA MAX had 2,900. Maybelline made up 9.5% of all makeup brand searches we track, and MECCA MAX accounted for 1.2%. - Maybelline was ahead of MECCA MAX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in Australia moved from 8.2% to 9.5%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, MECCA MAX’s share of searches among makeup brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MECCA MAX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maybelline was listed before MECCA MAX in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Charlotte Tilbury | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | NARS | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MAC | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MCoBeauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MECCA MAX | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Rare Beauty | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Nude by Nature | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Maybelline | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Too Faced | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Ere Perez | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon Perdis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | INIKA Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brands - Asked ChatGPT "What are the best makeup brands in Australia?": 1. Charlotte Tilbury, 2. NARS, 3. Fenty Beauty, 4. MAC, 5. Rare Beauty, 6. Maybelline, 7. MCoBeauty, 8. Nude by Nature, 9. Ere Perez, 10. MECCA MAX - Asked ChatGPT "Which Australian makeup brand is best for everyday wear?": 1. MCoBeauty, 2. Nude by Nature, 3. Ere Perez - Asked ChatGPT "What's the best drugstore foundation in Australia?": 1. Maybelline - Searched Google, AI Overview "makeup brands": 1. Charlotte Tilbury, 2. MAC, 3. NARS, 4. Fenty Beauty, 5. Maybelline, 6. MECCA MAX - Searched Google, AI Overview "makeup": 1. MECCA MAX, 2. NARS, 3. Charlotte Tilbury, 4. Too Faced, 5. Rare Beauty, 6. Fenty Beauty, 7. Huda Beauty Not named in any answer: e.l.f. Cosmetics, Napoleon Perdis and INIKA Organic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia makeup brands in September 2026? - In September 2026, Maybelline gained share of searches among makeup brands in Australia, from 8.5% to 9.5%. - In September 2026, MECCA MAX rose from 14th to 13th among makeup brands in Australia. ## Month by month | Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | MECCA MAX estimated searches | MECCA MAX Share of Search | MECCA MAX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.2% | 4 | 3.6K | 1.3% | 12 | | Nov 2025 | 22.2K | 4.5% | 6 | 4.4K | 0.88% | 14 | | Dec 2025 | 18.1K | 5.9% | 4 | 4.4K | 1.4% | 12 | | Jan 2026 | 18.1K | 8.1% | 4 | 2.4K | 1.1% | 13 | | Feb 2026 | 18.1K | 9.6% | 4 | 2.9K | 1.5% | 13 | | Mar 2026 | 22.2K | 9.3% | 3 | 2.4K | 1% | 13 | | Apr 2026 | 18.1K | 9.2% | 3 | 2.9K | 1.5% | 13 | | May 2026 | 18.1K | 8.9% | 4 | 2.4K | 1.2% | 14 | | Jun 2026 | 22.2K | 9.3% | 3 | 1.9K | 0.79% | 14 | | Jul 2026 | 22.2K | 9% | 3 | 2.4K | 0.97% | 13 | | Aug 2026 | 22.2K | 8.5% | 3 | 2.4K | 0.92% | 14 | | Sep 2026 | 22.2K | 9.5% | 3 | 2.9K | 1.2% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Maybelline’s and MECCA MAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maybelline**: Measured on the search term “maybelline”. - **MECCA MAX**: Measured on the search term “mecca max”. - [Maybelline profile](/demand/au/brands/maybelline) - [MECCA MAX profile](/demand/au/brands/mecca-max) - [All makeup brands in Australia](/demand/au/categories/au-makeup-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maybelline or MECCA MAX more popular in search? In September 2026, Maybelline had more branded searches than MECCA MAX among makeup brands in Australia. Maybelline had about 22,200 branded searches, while MECCA MAX had 2,900. Maybelline made up 9.5% of all makeup brand searches we track, and MECCA MAX accounted for 1.2%. ## Cite this page Brandwave. "Maybelline vs MECCA MAX: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/maybelline-vs-mecca-max This page is also available as HTML at https://gobrandwave.com/demand/au/compare/maybelline-vs-mecca-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.