--- title: "Maxxia vs Paywise: Which is searched more in Australia?" description: "Is Maxxia or Paywise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary packaging providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/maxxia-vs-paywise" publisher: "Brandwave" --- # Maxxia vs Paywise: Which is searched more in Australia? Is Maxxia or Paywise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary packaging providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maxxia and Paywise - **Competitive set**: Salary packaging providers - **Market**: Australia - **Month measured**: Sep 2026 - **Maxxia Share of Search**: 16.8% - **Paywise Share of Search**: 6.1% ## Is Maxxia or Paywise more popular in search? - In September 2026, Maxxia had more branded searches than Paywise among salary packaging providers in Australia. Maxxia had about 27,100 branded searches, while Paywise had 9,900. Maxxia made up 16.8% of all salary packaging provider searches we track, and Paywise accounted for 6.1%. - Maxxia was ahead of Paywise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia moved from 19.7% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Paywise’s share of searches among salary packaging providers in Australia moved from 5.9% to 6.1%, and its estimated monthly branded searches held steady at 9.9K. ## Top salary packaging providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Paywise was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxxia was listed before Paywise in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxxia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SG Fleet | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RemServ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Smartsalary | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paywise | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Easi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary packaging providers - Asked ChatGPT "What's the best salary packaging provider in Australia?": 1. Maxxia, 2. Smartsalary, 3. RemServ - Asked ChatGPT "Which novated lease provider in Australia is best?": 1. SG Fleet, 2. Maxxia - Asked ChatGPT "Who are the main salary packaging companies in Australia?": 1. Maxxia, 2. RemServ, 3. Paywise, 4. SG Fleet, 5. Smartsalary - Searched Google, AI Overview "salary packaging": 1. Maxxia, 2. Smartsalary - Searched Google, AI Overview "novated lease": named none of the brands we track Not named in any answer: Easi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia salary packaging providers in September 2026? - In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%. - In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%. ## Month by month | Month | Maxxia estimated searches | Maxxia Share of Search | Maxxia rank | Paywise estimated searches | Paywise Share of Search | Paywise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 19.7% | 2 | 9.9K | 5.9% | 5 | | Nov 2025 | 27.1K | 17.8% | 3 | 8.1K | 5.3% | 5 | | Dec 2025 | 27.1K | 19.1% | 2 | 8.1K | 5.7% | 5 | | Jan 2026 | 33.1K | 18.6% | 2 | 9.9K | 5.6% | 5 | | Feb 2026 | 33.1K | 18.6% | 2 | 9.9K | 5.6% | 5 | | Mar 2026 | 49.5K | 19.4% | 2 | 12.1K | 4.7% | 5 | | Apr 2026 | 40.5K | 19.3% | 2 | 9.9K | 4.7% | 5 | | May 2026 | 33.1K | 16.8% | 3 | 9.9K | 5% | 5 | | Jun 2026 | 27.1K | 15.5% | 3 | 9.9K | 5.7% | 5 | | Jul 2026 | 33.1K | 18.3% | 3 | 9.9K | 5.5% | 5 | | Aug 2026 | 33.1K | 18.3% | 3 | 9.9K | 5.5% | 5 | | Sep 2026 | 27.1K | 16.8% | 3 | 9.9K | 6.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Maxxia’s and Paywise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maxxia**: Measured on the search term “maxxia”. - **Paywise**: Measured on the search term “paywise”. - [Maxxia profile](/demand/au/brands/maxxia) - [Paywise profile](/demand/au/brands/paywise) - [All salary packaging providers in Australia](/demand/au/categories/au-salary-packaging-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maxxia or Paywise more popular in search? In September 2026, Maxxia had more branded searches than Paywise among salary packaging providers in Australia. Maxxia had about 27,100 branded searches, while Paywise had 9,900. Maxxia made up 16.8% of all salary packaging provider searches we track, and Paywise accounted for 6.1%. ## Cite this page Brandwave. "Maxxia vs Paywise: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/maxxia-vs-paywise This page is also available as HTML at https://gobrandwave.com/demand/au/compare/maxxia-vs-paywise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.