--- title: "Maui Jim vs OTIS: Which is searched more in Australia?" description: "Is Maui Jim or OTIS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/maui-jim-vs-otis-eyewear" publisher: "Brandwave" --- # Maui Jim vs OTIS: Which is searched more in Australia? Is Maui Jim or OTIS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maui Jim and OTIS - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Maui Jim Share of Search**: 6.5% - **OTIS Share of Search**: 2.3% ## Is Maui Jim or OTIS more popular in search? - In September 2026, Maui Jim had more branded searches than OTIS among sunglasses brands in Australia. Maui Jim had about 8,100 branded searches, while OTIS had 2,900. Maui Jim made up 6.5% of all sunglasses brand searches we track, and OTIS accounted for 2.3%. - Maui Jim was ahead of OTIS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia moved from 7% to 6.5%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, OTIS’s share of searches among sunglasses brands in Australia moved from 2.5% to 2.3%, and its estimated monthly branded searches held steady at 2.9K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maui Jim was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OTIS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maui Jim was listed before OTIS in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches. - OTIS’s share of searches among sunglasses brands in Australia has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026. ## Month by month | Month | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank | OTIS estimated searches | OTIS Share of Search | OTIS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7% | 7 | 2.9K | 2.5% | 9 | | Nov 2025 | 12.1K | 6.5% | 6 | 4.4K | 2.4% | 9 | | Dec 2025 | 12.1K | 6.6% | 7 | 4.4K | 2.4% | 9 | | Jan 2026 | 8.1K | 6.2% | 7 | 2.9K | 2.2% | 9 | | Feb 2026 | 6.6K | 6.6% | 7 | 2.4K | 2.4% | 9 | | Mar 2026 | 6.6K | 6.9% | 6 | 1.9K | 2% | 9 | | Apr 2026 | 5.4K | 6% | 7 | 2.4K | 2.6% | 9 | | May 2026 | 5.4K | 6.1% | 7 | 1.9K | 2.2% | 9 | | Jun 2026 | 5.4K | 5.9% | 7 | 1.6K | 1.7% | 9 | | Jul 2026 | 5.4K | 5.5% | 7 | 1.9K | 1.9% | 9 | | Aug 2026 | 6.6K | 5.8% | 7 | 2.4K | 2.1% | 9 | | Sep 2026 | 8.1K | 6.5% | 6 | 2.9K | 2.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Maui Jim’s and OTIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maui Jim**: Measured on the search term “maui jim”. - **OTIS**: Measured on the search term “otis sunglasses”. - [Maui Jim profile](/demand/au/brands/maui-jim) - [OTIS profile](/demand/au/brands/otis-eyewear) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maui Jim or OTIS more popular in search? In September 2026, Maui Jim had more branded searches than OTIS among sunglasses brands in Australia. Maui Jim had about 8,100 branded searches, while OTIS had 2,900. Maui Jim made up 6.5% of all sunglasses brand searches we track, and OTIS accounted for 2.3%. ## Cite this page Brandwave. "Maui Jim vs OTIS: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/maui-jim-vs-otis-eyewear This page is also available as HTML at https://gobrandwave.com/demand/au/compare/maui-jim-vs-otis-eyewear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.