--- title: "Matador vs Napoleon: Which is searched more in Australia?" description: "Is Matador or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/matador-vs-napoleon" publisher: "Brandwave" --- # Matador vs Napoleon: Which is searched more in Australia? Is Matador or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matador and Napoleon - **Competitive set**: BBQ brands - **Market**: Australia - **Month measured**: Sep 2026 - **Matador Share of Search**: 7.5% - **Napoleon Share of Search**: 1.5% ## Is Matador or Napoleon more popular in search? - In September 2026, Matador had more branded searches than Napoleon among BBQ brands in Australia. Matador had about 8,100 branded searches, while Napoleon had 1,600. Matador made up 7.5% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. - Matador was ahead of Napoleon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands in Australia moved from 7.6% to 7.5%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matador was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Napoleon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matador and Napoleon were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure - Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber - Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber - Searched Google, AI Overview "best bbq": 1. Weber - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia BBQ brands in September 2026? - Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026. - Estimated monthly branded searches for Napoleon in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Matador estimated searches | Matador Share of Search | Matador rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7.6% | 3 | 1.9K | 1.8% | 8 | | Nov 2025 | 9.9K | 6.8% | 3 | 2.4K | 1.6% | 8 | | Dec 2025 | 9.9K | 6.3% | 4 | 1.9K | 1.2% | 10 | | Jan 2026 | 6.6K | 6% | 4 | 1.6K | 1.5% | 10 | | Feb 2026 | 4.4K | 6.2% | 4 | 1K | 1.4% | 10 | | Mar 2026 | 4.4K | 7% | 4 | 880 | 1.4% | 10 | | Apr 2026 | 4.4K | 6.3% | 4 | 880 | 1.3% | 10 | | May 2026 | 4.4K | 7% | 3 | 880 | 1.4% | 10 | | Jun 2026 | 4.4K | 6.7% | 3 | 1K | 1.5% | 10 | | Jul 2026 | 4.4K | 6.7% | 4 | 1K | 1.5% | 10 | | Aug 2026 | 6.6K | 7.2% | 4 | 1.3K | 1.4% | 10 | | Sep 2026 | 8.1K | 7.5% | 4 | 1.6K | 1.5% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Matador’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matador**: Measured on the search term “matador bbq”. - **Napoleon**: Measured on the search term “napoleon bbq”. - [Matador profile](/demand/au/brands/matador) - [Napoleon profile](/demand/au/brands/napoleon) - [All BBQ brands in Australia](/demand/au/categories/au-bbq-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Matador or Napoleon more popular in search? In September 2026, Matador had more branded searches than Napoleon among BBQ brands in Australia. Matador had about 8,100 branded searches, while Napoleon had 1,600. Matador made up 7.5% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. ## Cite this page Brandwave. "Matador vs Napoleon: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/matador-vs-napoleon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/matador-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.