---
title: "Maserati vs Volvo: Which is searched more in Australia?"
description: "Is Maserati or Volvo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/maserati-vs-volvo"
publisher: "Brandwave"
---

# Maserati vs Volvo: Which is searched more in Australia?

Is Maserati or Volvo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maserati and Volvo
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Maserati Share of Search**: 0.5%
- **Volvo Share of Search**: 0.46%

## Is Maserati or Volvo more popular in search?

- In September 2026, Maserati and Volvo were level in searches among car brands in Australia, with an estimated 32.4K versus 30K branded searches, at 0.5% and 0.46% of the total.
- The lead changed hands 4 times in the 12 months ending September 2026: Volvo took it in January 2026, Maserati took it in July 2026, Volvo took it in August 2026, Maserati took it in September 2026.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands in Australia moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 38.2K to 32.4K.
- Across the 12 months ending September 2026, Volvo’s share of searches among car brands in Australia moved from 0.51% to 0.46%, and its estimated monthly branded searches moved from 36K to 30K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maserati and Volvo were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Maserati rose from 47th to 44th among car brands in Australia.
- In September 2026, Volvo fell from 43rd to 46th among car brands in Australia.

## Month by month

| Month | Maserati estimated searches | Maserati Share of Search | Maserati rank | Volvo estimated searches | Volvo Share of Search | Volvo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 38.2K | 0.54% | 40 | 36K | 0.51% | 43 |
| Nov 2025 | 38.9K | 0.58% | 38 | 30K | 0.45% | 48 |
| Dec 2025 | 33.6K | 0.53% | 41 | 30K | 0.48% | 47 |
| Jan 2026 | 34.4K | 0.47% | 46 | 38.5K | 0.53% | 40 |
| Feb 2026 | 34.3K | 0.51% | 46 | 36.7K | 0.54% | 40 |
| Mar 2026 | 34.1K | 0.42% | 50 | 44.1K | 0.54% | 41 |
| Apr 2026 | 33K | 0.46% | 46 | 36.7K | 0.52% | 43 |
| May 2026 | 33.3K | 0.46% | 46 | 44.9K | 0.61% | 41 |
| Jun 2026 | 33.3K | 0.49% | 44 | 36.7K | 0.54% | 41 |
| Jul 2026 | 32.3K | 0.5% | 44 | 30.7K | 0.47% | 48 |
| Aug 2026 | 33K | 0.47% | 47 | 36K | 0.52% | 43 |
| Sep 2026 | 32.4K | 0.5% | 44 | 30K | 0.46% | 46 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maserati’s and Volvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maserati**: Measured on the search terms “maserati”, “maserati cars”, “maserati ghibli”, “maserati granturismo”, “maserati grecale” and “maserati levante”, summed into one figure.
- **Volvo**: Measured on the search terms “volvo” and “volvo cars”, summed into one figure.

- [Maserati profile](/demand/au/brands/maserati)
- [Volvo profile](/demand/au/brands/volvo)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maserati or Volvo more popular in search?

In September 2026, Maserati and Volvo were level in searches among car brands in Australia, with an estimated 32.4K versus 30K branded searches, at 0.5% and 0.46% of the total.

## Cite this page

Brandwave. "Maserati vs Volvo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/maserati-vs-volvo

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/maserati-vs-volvo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.