---
title: "Maserati vs Rolls-Royce: Which is searched more in Australia?"
description: "Is Maserati or Rolls-Royce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/maserati-vs-rolls-royce"
publisher: "Brandwave"
---

# Maserati vs Rolls-Royce: Which is searched more in Australia?

Is Maserati or Rolls-Royce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maserati and Rolls-Royce
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Maserati Share of Search**: 0.5%
- **Rolls-Royce Share of Search**: 0.63%

## Is Maserati or Rolls-Royce more popular in search?

- In September 2026, Rolls-Royce had more branded searches than Maserati among car brands in Australia. Rolls-Royce had about 40,700 branded searches, while Maserati had 32,400. Rolls-Royce made up 0.63% of all car brand searches we track, and Maserati accounted for 0.5%.
- Rolls-Royce was ahead of Maserati in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands in Australia moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 38.2K to 32.4K.
- Across the 12 months ending September 2026, Rolls-Royce’s share of searches among car brands in Australia moved from 0.68% to 0.63%, and its estimated monthly branded searches moved from 48K to 40.7K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maserati and Rolls-Royce were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Maserati rose from 47th to 44th among car brands in Australia.
- In September 2026, Rolls-Royce fell from 37th to 41st among car brands in Australia.

## Month by month

| Month | Maserati estimated searches | Maserati Share of Search | Maserati rank | Rolls-Royce estimated searches | Rolls-Royce Share of Search | Rolls-Royce rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 38.2K | 0.54% | 40 | 48K | 0.68% | 37 |
| Nov 2025 | 38.9K | 0.58% | 38 | 49.1K | 0.73% | 36 |
| Dec 2025 | 33.6K | 0.53% | 41 | 40.4K | 0.64% | 38 |
| Jan 2026 | 34.4K | 0.47% | 46 | 49.1K | 0.67% | 36 |
| Feb 2026 | 34.3K | 0.51% | 46 | 44.4K | 0.65% | 39 |
| Mar 2026 | 34.1K | 0.42% | 50 | 48.8K | 0.6% | 40 |
| Apr 2026 | 33K | 0.46% | 46 | 47.6K | 0.67% | 39 |
| May 2026 | 33.3K | 0.46% | 46 | 53.2K | 0.73% | 38 |
| Jun 2026 | 33.3K | 0.49% | 44 | 46K | 0.68% | 40 |
| Jul 2026 | 32.3K | 0.5% | 44 | 44.7K | 0.68% | 41 |
| Aug 2026 | 33K | 0.47% | 47 | 51.9K | 0.74% | 37 |
| Sep 2026 | 32.4K | 0.5% | 44 | 40.7K | 0.63% | 41 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maserati’s and Rolls-Royce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maserati**: Measured on the search terms “maserati”, “maserati cars”, “maserati ghibli”, “maserati granturismo”, “maserati grecale” and “maserati levante”, summed into one figure.
- **Rolls-Royce**: Measured on the search terms “rolls-royce”, “rolls-royce cars”, “rolls-royce cullinan”, “rolls-royce ghost”, “rolls-royce phantom” and “rolls-royce spectre”, summed into one figure.

- [Maserati profile](/demand/au/brands/maserati)
- [Rolls-Royce profile](/demand/au/brands/rolls-royce)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maserati or Rolls-Royce more popular in search?

In September 2026, Rolls-Royce had more branded searches than Maserati among car brands in Australia. Rolls-Royce had about 40,700 branded searches, while Maserati had 32,400. Rolls-Royce made up 0.63% of all car brand searches we track, and Maserati accounted for 0.5%.

## Cite this page

Brandwave. "Maserati vs Rolls-Royce: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/maserati-vs-rolls-royce

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/maserati-vs-rolls-royce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.