--- title: "MAMA vs Samyang: Which is searched more in Australia?" description: "Is MAMA or Samyang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mama-noodles-vs-samyang" publisher: "Brandwave" --- # MAMA vs Samyang: Which is searched more in Australia? Is MAMA or Samyang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAMA and Samyang - **Competitive set**: Instant noodle brands - **Market**: Australia - **Month measured**: Sep 2026 - **MAMA Share of Search**: 3.3% - **Samyang Share of Search**: 32.7% ## Is MAMA or Samyang more popular in search? - In September 2026, Samyang had more branded searches than MAMA among instant noodle brands in Australia. Samyang had about 23,500 branded searches, while MAMA had 2,400. Samyang made up 32.7% of all instant noodle brand searches we track, and MAMA accounted for 3.3%. - Samyang was ahead of MAMA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia moved from 31% to 32.7%, and its estimated monthly branded searches moved from 19.7K to 23.5K. ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Samyang appeared in all four answers. MAMA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Samyang was listed before MAMA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nongshim | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Indomie | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samyang | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | MAMA | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Nissin | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Maggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Suimin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Koka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodles should I buy in Australia?": 1. Indomie, 2. Nongshim, 3. Samyang, 4. MAMA - Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin, 5. MAMA - Asked ChatGPT "What are the best spicy instant noodles?": 1. Samyang, 2. Nongshim, 3. Indomie - Searched Google, AI Overview "instant noodles": 1. Indomie, 2. Nongshim, 3. Samyang Not named in any answer: Maggi, Fantastic, Suimin and Koka. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia instant noodle brands in September 2026? - In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches. - In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%. ## Month by month | Month | MAMA estimated searches | MAMA Share of Search | MAMA rank | Samyang estimated searches | Samyang Share of Search | Samyang rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.5% | 6 | 19.7K | 31% | 2 | | Nov 2025 | 1.6K | 2.6% | 6 | 19.4K | 31.4% | 1 | | Dec 2025 | 1.3K | 2.3% | 7 | 16.1K | 29% | 2 | | Jan 2026 | 1.6K | 2.6% | 7 | 16.1K | 26.3% | 2 | | Feb 2026 | 1.3K | 2.2% | 8 | 15.8K | 27.2% | 2 | | Mar 2026 | 1.9K | 2.8% | 7 | 19.4K | 28.3% | 2 | | Apr 2026 | 1.6K | 2.7% | 7 | 16.1K | 27.1% | 2 | | May 2026 | 1.9K | 2.6% | 7 | 19.4K | 27% | 2 | | Jun 2026 | 1.9K | 2.8% | 7 | 19.4K | 28.9% | 1 | | Jul 2026 | 1.9K | 2.8% | 7 | 19.4K | 28.3% | 1 | | Aug 2026 | 1.9K | 2.5% | 7 | 23.5K | 31.2% | 1 | | Sep 2026 | 2.4K | 3.3% | 5 | 23.5K | 32.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MAMA’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAMA**: Measured on the search term “mama noodles”. - **Samyang**: Measured on the search terms “buldak” and “samyang”, summed into one figure. - [MAMA profile](/demand/au/brands/mama-noodles) - [Samyang profile](/demand/au/brands/samyang) - [All instant noodle brands in Australia](/demand/au/categories/au-instant-noodle-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAMA or Samyang more popular in search? In September 2026, Samyang had more branded searches than MAMA among instant noodle brands in Australia. Samyang had about 23,500 branded searches, while MAMA had 2,400. Samyang made up 32.7% of all instant noodle brand searches we track, and MAMA accounted for 3.3%. ## Cite this page Brandwave. "MAMA vs Samyang: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mama-noodles-vs-samyang This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mama-noodles-vs-samyang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.