--- title: "Magnum vs Weis: Which is searched more in Australia?" description: "Is Magnum or Weis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/magnum-vs-weis" publisher: "Brandwave" --- # Magnum vs Weis: Which is searched more in Australia? Is Magnum or Weis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magnum and Weis - **Competitive set**: Ice cream brands - **Market**: Australia - **Month measured**: Sep 2026 - **Magnum Share of Search**: 9.2% - **Weis Share of Search**: 5% ## Is Magnum or Weis more popular in search? - In September 2026, Magnum had more branded searches than Weis among ice cream brands in Australia. Magnum had about 9,900 branded searches, while Weis had 5,400. Magnum made up 9.2% of all ice cream brand searches we track, and Weis accounted for 5%. - Magnum was ahead of Weis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Weis’ share of searches among ice cream brands in Australia moved from 4.2% to 5%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Magnum was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Weis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Magnum and Weis were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches. - In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches. - In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%. ## Month by month | Month | Magnum estimated searches | Magnum Share of Search | Magnum rank | Weis estimated searches | Weis Share of Search | Weis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7.8% | 6 | 4.4K | 4.2% | 7 | | Nov 2025 | 8.1K | 8.2% | 6 | 5.4K | 5.5% | 7 | | Dec 2025 | 9.9K | 9.3% | 5 | 6.6K | 6.2% | 7 | | Jan 2026 | 9.9K | 8% | 6 | 9.9K | 8% | 7 | | Feb 2026 | 8.1K | 7.6% | 6 | 6.6K | 6.2% | 7 | | Mar 2026 | 8.1K | 7.7% | 6 | 5.4K | 5.1% | 7 | | Apr 2026 | 8.1K | 8.4% | 6 | 4.4K | 4.5% | 7 | | May 2026 | 8.1K | 7% | 6 | 4.4K | 3.8% | 8 | | Jun 2026 | 8.1K | 8.8% | 5 | 3.6K | 3.9% | 8 | | Jul 2026 | 8.1K | 8.4% | 5 | 3.6K | 3.7% | 7 | | Aug 2026 | 12.1K | 11% | 3 | 3.6K | 3.3% | 8 | | Sep 2026 | 9.9K | 9.2% | 5 | 5.4K | 5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Magnum’s and Weis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magnum**: Measured on the search term “magnum ice cream”. - **Weis**: Measured on the search term “weis bars”. - [Magnum profile](/demand/au/brands/magnum) - [Weis profile](/demand/au/brands/weis) - [All ice cream brands in Australia](/demand/au/categories/au-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Magnum or Weis more popular in search? In September 2026, Magnum had more branded searches than Weis among ice cream brands in Australia. Magnum had about 9,900 branded searches, while Weis had 5,400. Magnum made up 9.2% of all ice cream brand searches we track, and Weis accounted for 5%. ## Cite this page Brandwave. "Magnum vs Weis: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/magnum-vs-weis This page is also available as HTML at https://gobrandwave.com/demand/au/compare/magnum-vs-weis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.