--- title: "MAGNA-TILES vs Tender Leaf Toys: Which is searched more in Australia?" description: "Is MAGNA-TILES or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/magna-tiles-vs-tender-leaf-toys" publisher: "Brandwave" --- # MAGNA-TILES vs Tender Leaf Toys: Which is searched more in Australia? Is MAGNA-TILES or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAGNA-TILES and Tender Leaf Toys - **Competitive set**: Toy brands - **Market**: Australia - **Month measured**: Sep 2026 - **MAGNA-TILES Share of Search**: 2.3% - **Tender Leaf Toys Share of Search**: 0.14% ## Is MAGNA-TILES or Tender Leaf Toys more popular in search? - In September 2026, MAGNA-TILES had more branded searches than Tender Leaf Toys among toy brands in Australia. MAGNA-TILES had about 9,900 branded searches, while Tender Leaf Toys had 590. MAGNA-TILES made up 2.3% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.14%. - MAGNA-TILES was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in Australia moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among toy brands in Australia moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 590. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither MAGNA-TILES nor Tender Leaf Toys showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hot Wheels | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Barbie | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Squishmallows | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hasbro | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | VTech | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nerf | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Connetix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MAGNA-TILES | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ravensburger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "What are the most popular toy brands in Australia?": 1. LEGO, 2. Barbie, 3. Hot Wheels, 4. Playmobil, 5. Squishmallows, 6. Fisher-Price, 7. Hasbro, 8. VTech, 9. Nerf - Asked ChatGPT "What are the best educational toys for toddlers?": 1. LEGO - Asked ChatGPT "Which toys do kids want most this year?": 1. LEGO - Searched Google, AI Overview "toys": 1. LEGO, 2. Hot Wheels - Searched Google, AI Overview "kids toys": named none of the brands we track Not named in any answer: Connetix, MAGNA-TILES, Melissa & Doug, Ravensburger and Tender Leaf Toys. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia toy brands in September 2026? - In September 2026, MAGNA-TILES gained share of searches among toy brands in Australia, from 1.6% to 2.3%. ## Month by month | Month | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | Tender Leaf Toys estimated searches | Tender Leaf Toys Share of Search | Tender Leaf Toys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.8% | 6 | 590 | 0.13% | 14 | | Nov 2025 | 14.8K | 2.3% | 6 | 1K | 0.15% | 14 | | Dec 2025 | 12.1K | 1.7% | 6 | 720 | 0.1% | 14 | | Jan 2026 | 6.6K | 1.2% | 5 | 480 | 0.08% | 14 | | Feb 2026 | 6.6K | 1.6% | 5 | 480 | 0.12% | 14 | | Mar 2026 | 6.6K | 1.6% | 5 | 590 | 0.14% | 14 | | Apr 2026 | 6.6K | 1.6% | 5 | 480 | 0.12% | 14 | | May 2026 | 6.6K | 1.6% | 5 | 590 | 0.14% | 14 | | Jun 2026 | 8.1K | 1.9% | 6 | 720 | 0.17% | 14 | | Jul 2026 | 9.9K | 2.3% | 5 | 590 | 0.14% | 14 | | Aug 2026 | 8.1K | 1.6% | 6 | 590 | 0.12% | 14 | | Sep 2026 | 9.9K | 2.3% | 6 | 590 | 0.14% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using MAGNA-TILES’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAGNA-TILES**: Measured on the search term “magna tiles”. - **Tender Leaf Toys**: Measured on the search term “tender leaf toys”. - [MAGNA-TILES profile](/demand/au/brands/magna-tiles) - [Tender Leaf Toys profile](/demand/au/brands/tender-leaf-toys) - [All toy brands in Australia](/demand/au/categories/au-toy-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAGNA-TILES or Tender Leaf Toys more popular in search? In September 2026, MAGNA-TILES had more branded searches than Tender Leaf Toys among toy brands in Australia. MAGNA-TILES had about 9,900 branded searches, while Tender Leaf Toys had 590. MAGNA-TILES made up 2.3% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.14%. ## Cite this page Brandwave. "MAGNA-TILES vs Tender Leaf Toys: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/magna-tiles-vs-tender-leaf-toys This page is also available as HTML at https://gobrandwave.com/demand/au/compare/magna-tiles-vs-tender-leaf-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.