--- title: "Madura vs Twinings: Which is searched more in Australia?" description: "Is Madura or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/madura-vs-twinings" publisher: "Brandwave" --- # Madura vs Twinings: Which is searched more in Australia? Is Madura or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Madura and Twinings - **Competitive set**: Tea brands - **Market**: Australia - **Month measured**: Sep 2026 - **Madura Share of Search**: 6.7% - **Twinings Share of Search**: 10.1% ## Is Madura or Twinings more popular in search? - In September 2026, Twinings had more branded searches than Madura among tea brands in Australia. Twinings had about 3,600 branded searches, while Madura had 2,400. Twinings made up 10.1% of all tea brand searches we track, and Madura accounted for 6.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Madura took it in December 2025, Twinings took it in March 2026. - Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia moved from 5.4% to 6.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in Australia moved from 10.3% to 10.1%, and its estimated monthly branded searches held steady at 3.6K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Madura was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twinings was listed before Madura in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T2 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nerada | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Madura | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Madame Flavour | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Tetley | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bushells | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Lipton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in Australia?": 1. Nerada, 2. T2, 3. Madura, 4. Dilmah - Asked ChatGPT "Which black tea brand is best in Australia?": 1. Nerada, 2. Dilmah, 3. Tetley, 4. T2 - Asked ChatGPT "What are the best tea brands to buy at the supermarket in Australia?": 1. Madame Flavour, 2. T2, 3. Twinings, 4. Nerada, 5. Dilmah, 6. Lipton, 7. Bushells - Searched Google, AI Overview "tea brands": 1. Twinings, 2. Dilmah, 3. Madura, 4. Bushells, 5. Tetley, 6. T2, 7. Madame Flavour - Searched Google, AI Overview "best tea": 1. T2, 2. Twinings, 3. Dilmah Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia tea brands in September 2026? - Twinings’ share of searches among tea brands in Australia has gained ground for 3 months in a row, from 9.5% to 10.1% in September 2026. - In September 2026, Madura rose from 4th to 3rd among tea brands in Australia. ## Month by month | Month | Madura estimated searches | Madura Share of Search | Madura rank | Twinings estimated searches | Twinings Share of Search | Twinings rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 5.4% | 4 | 3.6K | 10.3% | 2 | | Nov 2025 | 2.4K | 4.5% | 3 | 2.9K | 5.5% | 2 | | Dec 2025 | 2.9K | 5.5% | 2 | 2.4K | 4.6% | 3 | | Jan 2026 | 2.9K | 9.3% | 2 | 2.9K | 9.3% | 3 | | Feb 2026 | 2.4K | 9.3% | 2 | 2.4K | 9.3% | 3 | | Mar 2026 | 2.4K | 7.9% | 3 | 2.9K | 9.5% | 2 | | Apr 2026 | 2.4K | 7.9% | 3 | 2.9K | 9.5% | 2 | | May 2026 | 2.9K | 7.9% | 3 | 3.6K | 9.8% | 2 | | Jun 2026 | 3.6K | 9.5% | 2 | 3.6K | 9.5% | 3 | | Jul 2026 | 2.9K | 7.7% | 3 | 3.6K | 9.6% | 2 | | Aug 2026 | 2.4K | 6.4% | 4 | 3.6K | 9.7% | 2 | | Sep 2026 | 2.4K | 6.7% | 3 | 3.6K | 10.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Madura’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Madura**: Measured on the search term “madura tea”. - **Twinings**: Measured on the search term “twinings”. - [Madura profile](/demand/au/brands/madura) - [Twinings profile](/demand/au/brands/twinings) - [All tea brands in Australia](/demand/au/categories/au-tea-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Madura or Twinings more popular in search? In September 2026, Twinings had more branded searches than Madura among tea brands in Australia. Twinings had about 3,600 branded searches, while Madura had 2,400. Twinings made up 10.1% of all tea brand searches we track, and Madura accounted for 6.7%. ## Cite this page Brandwave. "Madura vs Twinings: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/madura-vs-twinings This page is also available as HTML at https://gobrandwave.com/demand/au/compare/madura-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.