--- title: "Madame Flavour vs Twinings: Which is searched more in Australia?" description: "Is Madame Flavour or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/madame-flavour-vs-twinings" publisher: "Brandwave" --- # Madame Flavour vs Twinings: Which is searched more in Australia? Is Madame Flavour or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Madame Flavour and Twinings - **Competitive set**: Tea brands - **Market**: Australia - **Month measured**: Sep 2026 - **Madame Flavour Share of Search**: 2.5% - **Twinings Share of Search**: 10.1% ## Is Madame Flavour or Twinings more popular in search? - In September 2026, Twinings had more branded searches than Madame Flavour among tea brands in Australia. Twinings had about 3,600 branded searches, while Madame Flavour had 880. Twinings made up 10.1% of all tea brand searches we track, and Madame Flavour accounted for 2.5%. - Twinings was ahead of Madame Flavour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Madame Flavour’s share of searches among tea brands in Australia moved from 2.1% to 2.5%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in Australia moved from 10.3% to 10.1%, and its estimated monthly branded searches held steady at 3.6K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Madame Flavour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twinings was listed before Madame Flavour in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T2 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nerada | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Madura | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Madame Flavour | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Tetley | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bushells | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Lipton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in Australia?": 1. Nerada, 2. T2, 3. Madura, 4. Dilmah - Asked ChatGPT "Which black tea brand is best in Australia?": 1. Nerada, 2. Dilmah, 3. Tetley, 4. T2 - Asked ChatGPT "What are the best tea brands to buy at the supermarket in Australia?": 1. Madame Flavour, 2. T2, 3. Twinings, 4. Nerada, 5. Dilmah, 6. Lipton, 7. Bushells - Searched Google, AI Overview "tea brands": 1. Twinings, 2. Dilmah, 3. Madura, 4. Bushells, 5. Tetley, 6. T2, 7. Madame Flavour - Searched Google, AI Overview "best tea": 1. T2, 2. Twinings, 3. Dilmah Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia tea brands in September 2026? - Twinings’ share of searches among tea brands in Australia has gained ground for 3 months in a row, from 9.5% to 10.1% in September 2026. - In September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia. ## Month by month | Month | Madame Flavour estimated searches | Madame Flavour Share of Search | Madame Flavour rank | Twinings estimated searches | Twinings Share of Search | Twinings rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.1% | 8 | 3.6K | 10.3% | 2 | | Nov 2025 | 880 | 1.7% | 8 | 2.9K | 5.5% | 2 | | Dec 2025 | 590 | 1.1% | 8 | 2.4K | 4.6% | 3 | | Jan 2026 | 590 | 1.9% | 8 | 2.9K | 9.3% | 3 | | Feb 2026 | 590 | 2.3% | 8 | 2.4K | 9.3% | 3 | | Mar 2026 | 720 | 2.4% | 8 | 2.9K | 9.5% | 2 | | Apr 2026 | 720 | 2.4% | 8 | 2.9K | 9.5% | 2 | | May 2026 | 880 | 2.4% | 7 | 3.6K | 9.8% | 2 | | Jun 2026 | 1K | 2.6% | 7 | 3.6K | 9.5% | 3 | | Jul 2026 | 880 | 2.3% | 7 | 3.6K | 9.6% | 2 | | Aug 2026 | 880 | 2.4% | 8 | 3.6K | 9.7% | 2 | | Sep 2026 | 880 | 2.5% | 7 | 3.6K | 10.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Madame Flavour’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Madame Flavour**: Measured on the search term “madame flavour”. - **Twinings**: Measured on the search term “twinings”. - [Madame Flavour profile](/demand/au/brands/madame-flavour) - [Twinings profile](/demand/au/brands/twinings) - [All tea brands in Australia](/demand/au/categories/au-tea-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Madame Flavour or Twinings more popular in search? In September 2026, Twinings had more branded searches than Madame Flavour among tea brands in Australia. Twinings had about 3,600 branded searches, while Madame Flavour had 880. Twinings made up 10.1% of all tea brand searches we track, and Madame Flavour accounted for 2.5%. ## Cite this page Brandwave. "Madame Flavour vs Twinings: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/madame-flavour-vs-twinings This page is also available as HTML at https://gobrandwave.com/demand/au/compare/madame-flavour-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.