--- title: "Mad Mex vs Taco Bell: Which is searched more in Australia?" description: "Is Mad Mex or Taco Bell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mexican chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mad-mex-vs-taco-bell" publisher: "Brandwave" --- # Mad Mex vs Taco Bell: Which is searched more in Australia? Is Mad Mex or Taco Bell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mexican chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mad Mex and Taco Bell - **Competitive set**: Mexican chains - **Market**: Australia - **Month measured**: Sep 2026 - **Mad Mex Share of Search**: 5.3% - **Taco Bell Share of Search**: 14.5% ## Is Mad Mex or Taco Bell more popular in search? - In September 2026, Taco Bell had more branded searches than Mad Mex among Mexican chains in Australia. Taco Bell had about 74,000 branded searches, while Mad Mex had 27,100. Taco Bell made up 14.5% of all Mexican chain searches we track, and Mad Mex accounted for 5.3%. - Taco Bell was ahead of Mad Mex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mad Mex’s share of searches among Mexican chains in Australia moved from 5.8% to 5.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican chains in Australia moved from 15.6% to 14.5%, and its estimated monthly branded searches moved from 110K to 74K. ## Top Mexican chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Mad Mex appeared in all three answers. Taco Bell was mentioned in one out of three: in one of the three ChatGPT answers. Mad Mex was listed before Taco Bell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Guzman y Gomez | 1st | 3 of 3 | 3 of 3 | | Zambrero | 2nd | 3 of 3 | 3 of 3 | | Mad Mex | 3rd | 3 of 3 | 3 of 3 | | Taco Bell | 4th | 1 of 3 | 1 of 3 | | Salsa's Fresh Mex | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Mexican chains - Asked ChatGPT "What's the best Mexican fast food chain in Australia?": 1. Guzman y Gomez, 2. Zambrero, 3. Mad Mex - Asked ChatGPT "Which chain in Australia makes the best burritos?": 1. Guzman y Gomez, 2. Mad Mex, 3. Zambrero - Asked ChatGPT "What are the most popular Mexican restaurant chains in Australia?": 1. Guzman y Gomez, 2. Zambrero, 3. Mad Mex, 4. Taco Bell Not named in any answer: Salsa's Fresh Mex. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia Mexican chains in September 2026? - In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%. - Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Mad Mex estimated searches | Mad Mex Share of Search | Mad Mex rank | Taco Bell estimated searches | Taco Bell Share of Search | Taco Bell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 5.8% | 4 | 110K | 15.6% | 3 | | Nov 2025 | 40.5K | 5.4% | 4 | 90.5K | 12% | 3 | | Dec 2025 | 40.5K | 4.9% | 4 | 110K | 13.3% | 3 | | Jan 2026 | 40.5K | 5.3% | 4 | 110K | 14.3% | 3 | | Feb 2026 | 27.1K | 4% | 4 | 90.5K | 13.5% | 3 | | Mar 2026 | 27.1K | 4% | 4 | 90.5K | 13.5% | 3 | | Apr 2026 | 27.1K | 4.4% | 4 | 90.5K | 14.7% | 3 | | May 2026 | 27.1K | 4.5% | 4 | 74K | 12.3% | 3 | | Jun 2026 | 27.1K | 5.3% | 4 | 74K | 14.5% | 3 | | Jul 2026 | 33.1K | 6.2% | 4 | 90.5K | 17% | 3 | | Aug 2026 | 33.1K | 5.5% | 4 | 74K | 12.2% | 3 | | Sep 2026 | 27.1K | 5.3% | 4 | 74K | 14.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mad Mex’s and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mad Mex**: Measured on the search term “mad mex”. - **Taco Bell**: Measured on the search term “taco bell”. - [Mad Mex profile](/demand/au/brands/mad-mex) - [Taco Bell profile](/demand/au/brands/taco-bell) - [All Mexican chains in Australia](/demand/au/categories/au-mexican-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mad Mex or Taco Bell more popular in search? In September 2026, Taco Bell had more branded searches than Mad Mex among Mexican chains in Australia. Taco Bell had about 74,000 branded searches, while Mad Mex had 27,100. Taco Bell made up 14.5% of all Mexican chain searches we track, and Mad Mex accounted for 5.3%. ## Cite this page Brandwave. "Mad Mex vs Taco Bell: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mad-mex-vs-taco-bell This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mad-mex-vs-taco-bell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.