--- title: "Macleans vs Philips Sonicare: Which is searched more in Australia?" description: "Is Macleans or Philips Sonicare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/macleans-vs-philips-sonicare" publisher: "Brandwave" --- # Macleans vs Philips Sonicare: Which is searched more in Australia? Is Macleans or Philips Sonicare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macleans and Philips Sonicare - **Competitive set**: Oral care brands - **Market**: Australia - **Month measured**: Sep 2026 - **Macleans Share of Search**: 11.6% - **Philips Sonicare Share of Search**: 5.1% ## Is Macleans or Philips Sonicare more popular in search? - In September 2026, Macleans had more branded searches than Philips Sonicare among oral care brands in Australia. Macleans had about 9,900 branded searches, while Philips Sonicare had 4,400. Macleans made up 11.6% of all oral care brand searches we track, and Philips Sonicare accounted for 5.1%. - Macleans was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macleans’ share of searches among oral care brands in Australia moved from 12.2% to 11.6%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in Australia moved from 3.6% to 5.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Sonicare was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Macleans did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Colgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips Sonicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sensodyne | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hismile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piksters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Curaprox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use in Australia?": 1. Colgate, 2. Sensodyne - Asked ChatGPT "What are the best oral care brands in Australia?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Listerine - Asked ChatGPT "What's the best electric toothbrush?": 1. Oral-B, 2. Philips Sonicare - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Oral-B, 3. Sensodyne - Searched Google, AI Overview "electric toothbrush": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Hismile, Piksters, Macleans, Waterpik and Curaprox. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia oral care brands in September 2026? - Philips Sonicare’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 5.8% to 5.1% in September 2026. ## Month by month | Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 12.2% | 3 | 2.9K | 3.6% | 9 | | Nov 2025 | 8.1K | 7.5% | 4 | 3.6K | 3.3% | 9 | | Dec 2025 | 9.9K | 13.1% | 2 | 2.9K | 3.8% | 9 | | Jan 2026 | 9.9K | 12.4% | 3 | 2.9K | 3.6% | 9 | | Feb 2026 | 8.1K | 11.5% | 3 | 2.4K | 3.4% | 9 | | Mar 2026 | 9.9K | 12.5% | 3 | 2.4K | 3% | 9 | | Apr 2026 | 9.9K | 13% | 3 | 3.6K | 4.7% | 9 | | May 2026 | 9.9K | 13.4% | 3 | 3.6K | 4.9% | 9 | | Jun 2026 | 8.1K | 10.7% | 3 | 4.4K | 5.8% | 9 | | Jul 2026 | 9.9K | 11.8% | 3 | 4.4K | 5.2% | 9 | | Aug 2026 | 9.9K | 11.6% | 3 | 4.4K | 5.2% | 9 | | Sep 2026 | 9.9K | 11.6% | 3 | 4.4K | 5.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Macleans’ and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macleans**: Measured on the search term “macleans”. - **Philips Sonicare**: Measured on the search term “philips sonicare”. - [Macleans profile](/demand/au/brands/macleans) - [Philips Sonicare profile](/demand/au/brands/philips-sonicare) - [All oral care brands in Australia](/demand/au/categories/au-oral-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macleans or Philips Sonicare more popular in search? In September 2026, Macleans had more branded searches than Philips Sonicare among oral care brands in Australia. Macleans had about 9,900 branded searches, while Philips Sonicare had 4,400. Macleans made up 11.6% of all oral care brand searches we track, and Philips Sonicare accounted for 5.1%. ## Cite this page Brandwave. "Macleans vs Philips Sonicare: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/macleans-vs-philips-sonicare This page is also available as HTML at https://gobrandwave.com/demand/au/compare/macleans-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.