--- title: "Macleans vs Oral-B: Which is searched more in Australia?" description: "Is Macleans or Oral-B more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/macleans-vs-oral-b" publisher: "Brandwave" --- # Macleans vs Oral-B: Which is searched more in Australia? Is Macleans or Oral-B more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macleans and Oral-B - **Competitive set**: Oral care brands - **Market**: Australia - **Month measured**: Sep 2026 - **Macleans Share of Search**: 11.6% - **Oral-B Share of Search**: 7.7% ## Is Macleans or Oral-B more popular in search? - In September 2026, Macleans had more branded searches than Oral-B among oral care brands in Australia. Macleans had about 9,900 branded searches, while Oral-B had 6,600. Macleans made up 11.6% of all oral care brand searches we track, and Oral-B accounted for 7.7%. - Macleans was ahead of Oral-B in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macleans’ share of searches among oral care brands in Australia moved from 12.2% to 11.6%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in Australia moved from 6.7% to 7.7%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Macleans did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Colgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips Sonicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sensodyne | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hismile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piksters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Curaprox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use in Australia?": 1. Colgate, 2. Sensodyne - Asked ChatGPT "What are the best oral care brands in Australia?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Listerine - Asked ChatGPT "What's the best electric toothbrush?": 1. Oral-B, 2. Philips Sonicare - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Oral-B, 3. Sensodyne - Searched Google, AI Overview "electric toothbrush": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Hismile, Piksters, Macleans, Waterpik and Curaprox. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia oral care brands in September 2026? - Oral-B’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 8.8% to 7.7% in September 2026. ## Month by month | Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 12.2% | 3 | 5.4K | 6.7% | 8 | | Nov 2025 | 8.1K | 7.5% | 4 | 6.6K | 6.1% | 5 | | Dec 2025 | 9.9K | 13.1% | 2 | 5.4K | 7.1% | 6 | | Jan 2026 | 9.9K | 12.4% | 3 | 5.4K | 6.8% | 7 | | Feb 2026 | 8.1K | 11.5% | 3 | 4.4K | 6.3% | 8 | | Mar 2026 | 9.9K | 12.5% | 3 | 5.4K | 6.8% | 8 | | Apr 2026 | 9.9K | 13% | 3 | 5.4K | 7.1% | 8 | | May 2026 | 9.9K | 13.4% | 3 | 5.4K | 7.3% | 8 | | Jun 2026 | 8.1K | 10.7% | 3 | 6.6K | 8.8% | 5 | | Jul 2026 | 9.9K | 11.8% | 3 | 6.6K | 7.8% | 6 | | Aug 2026 | 9.9K | 11.6% | 3 | 6.6K | 7.7% | 8 | | Sep 2026 | 9.9K | 11.6% | 3 | 6.6K | 7.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Macleans’ and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macleans**: Measured on the search term “macleans”. - **Oral-B**: Measured on the search term “oral b”. - [Macleans profile](/demand/au/brands/macleans) - [Oral-B profile](/demand/au/brands/oral-b) - [All oral care brands in Australia](/demand/au/categories/au-oral-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macleans or Oral-B more popular in search? In September 2026, Macleans had more branded searches than Oral-B among oral care brands in Australia. Macleans had about 9,900 branded searches, while Oral-B had 6,600. Macleans made up 11.6% of all oral care brand searches we track, and Oral-B accounted for 7.7%. ## Cite this page Brandwave. "Macleans vs Oral-B: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/macleans-vs-oral-b This page is also available as HTML at https://gobrandwave.com/demand/au/compare/macleans-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.