--- title: "MAC vs Maybelline: Which is searched more in Australia?" description: "Is MAC or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/mac-cosmetics-vs-maybelline" publisher: "Brandwave" --- # MAC vs Maybelline: Which is searched more in Australia? Is MAC or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Maybelline - **Competitive set**: Makeup brands - **Market**: Australia - **Month measured**: Sep 2026 - **MAC Share of Search**: 5.8% - **Maybelline Share of Search**: 9.5% ## Is MAC or Maybelline more popular in search? - In September 2026, Maybelline had more branded searches than MAC among makeup brands in Australia. Maybelline had about 22,200 branded searches, while MAC had 13,500. Maybelline made up 9.5% of all makeup brand searches we track, and MAC accounted for 5.8%. - The lead changed hands 2 times in the 12 months ending September 2026: MAC took it in November 2025, Maybelline took it in December 2025. - Across the 12 months ending September 2026, MAC’s share of searches among makeup brands in Australia moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 16.5K to 13.5K. - Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in Australia moved from 8.2% to 9.5%, and its estimated monthly branded searches held steady at 22.2K. ## Top makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MAC was listed before Maybelline in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Charlotte Tilbury | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | NARS | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MAC | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MCoBeauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MECCA MAX | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Rare Beauty | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Nude by Nature | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Maybelline | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Too Faced | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Ere Perez | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon Perdis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | INIKA Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brands - Asked ChatGPT "What are the best makeup brands in Australia?": 1. Charlotte Tilbury, 2. NARS, 3. Fenty Beauty, 4. MAC, 5. Rare Beauty, 6. Maybelline, 7. MCoBeauty, 8. Nude by Nature, 9. Ere Perez, 10. MECCA MAX - Asked ChatGPT "Which Australian makeup brand is best for everyday wear?": 1. MCoBeauty, 2. Nude by Nature, 3. Ere Perez - Asked ChatGPT "What's the best drugstore foundation in Australia?": 1. Maybelline - Searched Google, AI Overview "makeup brands": 1. Charlotte Tilbury, 2. MAC, 3. NARS, 4. Fenty Beauty, 5. Maybelline, 6. MECCA MAX - Searched Google, AI Overview "makeup": 1. MECCA MAX, 2. NARS, 3. Charlotte Tilbury, 4. Too Faced, 5. Rare Beauty, 6. Fenty Beauty, 7. Huda Beauty Not named in any answer: e.l.f. Cosmetics, Napoleon Perdis and INIKA Organic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia makeup brands in September 2026? - In September 2026, Huda Beauty overtook MAC to rank 4th among makeup brands in Australia, with 7.7% of the searches. - In September 2026, Maybelline gained share of searches among makeup brands in Australia, from 8.5% to 9.5%. - In September 2026, MAC lost share of searches among makeup brands in Australia, from 7.4% to 5.8%. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.5K | 6.1% | 6 | 22.2K | 8.2% | 4 | | Nov 2025 | 28.8K | 5.8% | 4 | 22.2K | 4.5% | 6 | | Dec 2025 | 16.5K | 5.4% | 6 | 18.1K | 5.9% | 4 | | Jan 2026 | 11.7K | 5.3% | 6 | 18.1K | 8.1% | 4 | | Feb 2026 | 11.7K | 6.2% | 6 | 18.1K | 9.6% | 4 | | Mar 2026 | 16.5K | 6.9% | 4 | 22.2K | 9.3% | 3 | | Apr 2026 | 11.7K | 6% | 6 | 18.1K | 9.2% | 3 | | May 2026 | 14.3K | 7% | 5 | 18.1K | 8.9% | 4 | | Jun 2026 | 14.3K | 6% | 5 | 22.2K | 9.3% | 3 | | Jul 2026 | 16.5K | 6.7% | 5 | 22.2K | 9% | 3 | | Aug 2026 | 19.2K | 7.4% | 4 | 22.2K | 8.5% | 3 | | Sep 2026 | 13.5K | 5.8% | 5 | 22.2K | 9.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search terms “mac cosmetics” and “mac makeup”, summed into one figure. - **Maybelline**: Measured on the search term “maybelline”. - [MAC profile](/demand/au/brands/mac-cosmetics) - [Maybelline profile](/demand/au/brands/maybelline) - [All makeup brands in Australia](/demand/au/categories/au-makeup-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Maybelline more popular in search? In September 2026, Maybelline had more branded searches than MAC among makeup brands in Australia. Maybelline had about 22,200 branded searches, while MAC had 13,500. Maybelline made up 9.5% of all makeup brand searches we track, and MAC accounted for 5.8%. ## Cite this page Brandwave. "MAC vs Maybelline: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/mac-cosmetics-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/au/compare/mac-cosmetics-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.