--- title: "Lynx vs Native: Which is searched more in Australia?" description: "Is Lynx or Native more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lynx-vs-native" publisher: "Brandwave" --- # Lynx vs Native: Which is searched more in Australia? Is Lynx or Native more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lynx and Native - **Competitive set**: Deodorant brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lynx Share of Search**: 14.7% - **Native Share of Search**: 2.9% ## Is Lynx or Native more popular in search? - In September 2026, Lynx had more branded searches than Native among deodorant brands in Australia. Lynx had about 8,100 branded searches, while Native had 1,600. Lynx made up 14.7% of all deodorant brand searches we track, and Native accounted for 2.9%. - Lynx was ahead of Native in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in Australia moved from 11.7% to 14.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K. - Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in Australia moved from 5.2% to 2.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Lynx nor Native showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%. - In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%. ## Month by month | Month | Lynx estimated searches | Lynx Share of Search | Lynx rank | Native estimated searches | Native Share of Search | Native rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 11.7% | 3 | 2.4K | 5.2% | 8 | | Nov 2025 | 6.6K | 12.6% | 3 | 2.4K | 4.6% | 8 | | Dec 2025 | 8.1K | 17% | 2 | 1.9K | 4% | 8 | | Jan 2026 | 5.4K | 10.6% | 3 | 2.4K | 4.7% | 8 | | Feb 2026 | 5.4K | 10.7% | 3 | 2.9K | 5.8% | 7 | | Mar 2026 | 6.6K | 12.6% | 3 | 2.9K | 5.5% | 8 | | Apr 2026 | 5.4K | 11.8% | 3 | 2.9K | 6.3% | 7 | | May 2026 | 5.4K | 11.1% | 3 | 2.9K | 5.9% | 8 | | Jun 2026 | 5.4K | 10.7% | 3 | 1.9K | 3.8% | 8 | | Jul 2026 | 5.4K | 11.7% | 3 | 2.4K | 5.2% | 8 | | Aug 2026 | 6.6K | 12.4% | 3 | 2.4K | 4.5% | 8 | | Sep 2026 | 8.1K | 14.7% | 3 | 1.6K | 2.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Lynx’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lynx**: Measured on the search term “lynx deodorant”. - **Native**: Measured on the search term “native deodorant”. - [Lynx profile](/demand/au/brands/lynx) - [Native profile](/demand/au/brands/native) - [All deodorant brands in Australia](/demand/au/categories/au-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lynx or Native more popular in search? In September 2026, Lynx had more branded searches than Native among deodorant brands in Australia. Lynx had about 8,100 branded searches, while Native had 1,600. Lynx made up 14.7% of all deodorant brand searches we track, and Native accounted for 2.9%. ## Cite this page Brandwave. "Lynx vs Native: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lynx-vs-native This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lynx-vs-native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.