--- title: "Lucy Folk vs Thomas Sabo: Which is searched more in Australia?" description: "Is Lucy Folk or Thomas Sabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lucy-folk-vs-thomas-sabo" publisher: "Brandwave" --- # Lucy Folk vs Thomas Sabo: Which is searched more in Australia? Is Lucy Folk or Thomas Sabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lucy Folk and Thomas Sabo - **Competitive set**: Jewellery brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lucy Folk Share of Search**: 1.2% - **Thomas Sabo Share of Search**: 1.2% ## Is Lucy Folk or Thomas Sabo more popular in search? - In September 2026, Lucy Folk and Thomas Sabo were level in searches among jewellery brands in Australia, with an estimated 5.4K branded searches each, at 1.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: Thomas Sabo took it in July 2026. - Across the 12 months ending September 2026, Lucy Folk’s share of searches among jewellery brands in Australia moved from 2% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 12 months ending September 2026, Thomas Sabo’s share of searches among jewellery brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Lucy Folk nor Thomas Sabo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia jewellery brands in September 2026? - Estimated monthly branded searches for Lucy Folk in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for Thomas Sabo in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Lucy Folk estimated searches | Lucy Folk Share of Search | Lucy Folk rank | Thomas Sabo estimated searches | Thomas Sabo Share of Search | Thomas Sabo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 2% | 8 | 6.6K | 1.3% | 11 | | Nov 2025 | 9.9K | 1.3% | 9 | 9.9K | 1.3% | 11 | | Dec 2025 | 12.1K | 1.5% | 9 | 9.9K | 1.2% | 11 | | Jan 2026 | 8.1K | 1.7% | 9 | 6.6K | 1.4% | 11 | | Feb 2026 | 8.1K | 1.8% | 8 | 5.4K | 1.2% | 11 | | Mar 2026 | 6.6K | 1.5% | 10 | 5.4K | 1.2% | 11 | | Apr 2026 | 6.6K | 1.5% | 10 | 4.4K | 0.99% | 11 | | May 2026 | 6.6K | 1.4% | 10 | 4.4K | 0.94% | 11 | | Jun 2026 | 6.6K | 1.4% | 9 | 4.4K | 0.95% | 11 | | Jul 2026 | 4.4K | 1.1% | 11 | 5.4K | 1.3% | 10 | | Aug 2026 | 5.4K | 1.2% | 10 | 5.4K | 1.2% | 11 | | Sep 2026 | 5.4K | 1.2% | 10 | 5.4K | 1.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Lucy Folk’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lucy Folk**: Measured on the search term “lucy folk”. - **Thomas Sabo**: Measured on the search term “thomas sabo”. - [Lucy Folk profile](/demand/au/brands/lucy-folk) - [Thomas Sabo profile](/demand/au/brands/thomas-sabo) - [All jewellery brands in Australia](/demand/au/categories/au-jewellery-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lucy Folk or Thomas Sabo more popular in search? In September 2026, Lucy Folk and Thomas Sabo were level in searches among jewellery brands in Australia, with an estimated 5.4K branded searches each, at 1.2% of the total each. ## Cite this page Brandwave. "Lucy Folk vs Thomas Sabo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lucy-folk-vs-thomas-sabo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lucy-folk-vs-thomas-sabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.