--- title: "Loving Tan vs Tan-Luxe: Which is searched more in Australia?" description: "Is Loving Tan or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/loving-tan-vs-tan-luxe" publisher: "Brandwave" --- # Loving Tan vs Tan-Luxe: Which is searched more in Australia? Is Loving Tan or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loving Tan and Tan-Luxe - **Competitive set**: Self-tan brands - **Market**: Australia - **Month measured**: Sep 2026 - **Loving Tan Share of Search**: 38.5% - **Tan-Luxe Share of Search**: 0.83% ## Is Loving Tan or Tan-Luxe more popular in search? - In September 2026, Loving Tan had more branded searches than Tan-Luxe among self-tan brands in Australia. Loving Tan had about 22,200 branded searches, while Tan-Luxe had 480. Loving Tan made up 38.5% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.83%. - Loving Tan was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in Australia moved from 26.9% to 38.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in Australia moved from 1.3% to 0.83%, and its estimated monthly branded searches moved from 720 to 480. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tan-Luxe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan - Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan - Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands - Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia self-tan brands in September 2026? - In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%. - Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026. ## Month by month | Month | Loving Tan estimated searches | Loving Tan Share of Search | Loving Tan rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 26.9% | 1 | 720 | 1.3% | 8 | | Nov 2025 | 18.1K | 31.1% | 1 | 590 | 1% | 8 | | Dec 2025 | 14.8K | 28.7% | 1 | 590 | 1.1% | 8 | | Jan 2026 | 12.1K | 31.5% | 1 | 590 | 1.5% | 7 | | Feb 2026 | 14.8K | 38.1% | 1 | 390 | 1% | 8 | | Mar 2026 | 14.8K | 38.1% | 1 | 390 | 1% | 8 | | Apr 2026 | 14.8K | 37% | 1 | 320 | 0.8% | 8 | | May 2026 | 18.1K | 42.4% | 1 | 390 | 0.91% | 8 | | Jun 2026 | 18.1K | 42.4% | 1 | 590 | 1.4% | 7 | | Jul 2026 | 18.1K | 41.1% | 1 | 480 | 1.1% | 8 | | Aug 2026 | 22.2K | 40.2% | 1 | 480 | 0.87% | 8 | | Sep 2026 | 22.2K | 38.5% | 1 | 480 | 0.83% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Loving Tan’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loving Tan**: Measured on the search term “loving tan”. - **Tan-Luxe**: Measured on the search term “tan luxe”. - [Loving Tan profile](/demand/au/brands/loving-tan) - [Tan-Luxe profile](/demand/au/brands/tan-luxe) - [All self-tan brands in Australia](/demand/au/categories/au-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loving Tan or Tan-Luxe more popular in search? In September 2026, Loving Tan had more branded searches than Tan-Luxe among self-tan brands in Australia. Loving Tan had about 22,200 branded searches, while Tan-Luxe had 480. Loving Tan made up 38.5% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.83%. ## Cite this page Brandwave. "Loving Tan vs Tan-Luxe: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/loving-tan-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/au/compare/loving-tan-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.