--- title: "Lorna Jane vs P.E Nation: Which is searched more in Australia?" description: "Is Lorna Jane or P.E Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lorna-jane-vs-pe-nation" publisher: "Brandwave" --- # Lorna Jane vs P.E Nation: Which is searched more in Australia? Is Lorna Jane or P.E Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lorna Jane and P.E Nation - **Competitive set**: Activewear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lorna Jane Share of Search**: 17.1% - **P.E Nation Share of Search**: 4.2% ## Is Lorna Jane or P.E Nation more popular in search? - In September 2026, Lorna Jane had more branded searches than P.E Nation among activewear brands in Australia. Lorna Jane had about 135,000 branded searches, while P.E Nation had 33,100. Lorna Jane made up 17.1% of all activewear brand searches we track, and P.E Nation accounted for 4.2%. - Lorna Jane was ahead of P.E Nation in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia moved from 15.7% to 17.1%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia moved from 2.1% to 4.2%, and its estimated monthly branded searches moved from 22.2K to 33.1K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lorna Jane was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. P.E Nation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lorna Jane was listed before P.E Nation in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LSKD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lorna Jane | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nimble | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rockwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Stax | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | P.E Nation | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy in Australia?": 1. LSKD, 2. Lululemon, 3. Nimble, 4. Rockwear, 5. Lorna Jane - Asked ChatGPT "What are the best activewear brands in Australia?": 1. Lululemon, 2. Lorna Jane, 3. Stax, 4. Rockwear, 5. Nimble, 6. LSKD, 7. P.E Nation - Asked ChatGPT "What's the best Australian activewear brand for gym leggings?": 1. Lorna Jane, 2. LSKD, 3. Nimble - Searched Google, AI Overview "gym clothes": named none of the brands we track - Searched Google, AI Overview "activewear": 1. LSKD, 2. Lululemon, 3. P.E Nation Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia activewear brands in September 2026? - In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%. - Estimated monthly branded searches for P.E Nation in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. ## Month by month | Month | Lorna Jane estimated searches | Lorna Jane Share of Search | Lorna Jane rank | P.E Nation estimated searches | P.E Nation Share of Search | P.E Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 15.7% | 2 | 22.2K | 2.1% | 7 | | Nov 2025 | 201K | 13.3% | 3 | 60.5K | 4% | 5 | | Dec 2025 | 165K | 16.1% | 2 | 27.1K | 2.7% | 6 | | Jan 2026 | 165K | 17.7% | 2 | 27.1K | 2.9% | 6 | | Feb 2026 | 135K | 15.4% | 3 | 27.1K | 3.1% | 6 | | Mar 2026 | 165K | 16.7% | 3 | 33.1K | 3.3% | 6 | | Apr 2026 | 165K | 17.1% | 2 | 40.5K | 4.2% | 7 | | May 2026 | 201K | 17.3% | 3 | 49.5K | 4.3% | 6 | | Jun 2026 | 201K | 16.7% | 2 | 60.5K | 5% | 5 | | Jul 2026 | 165K | 18.6% | 2 | 40.5K | 4.6% | 6 | | Aug 2026 | 165K | 15.4% | 3 | 40.5K | 3.8% | 5 | | Sep 2026 | 135K | 17.1% | 3 | 33.1K | 4.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Lorna Jane’s and P.E Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lorna Jane**: Measured on the search term “lorna jane”. - **P.E Nation**: Measured on the search terms “p.e nation” and “pe nation”, summed into one figure. - [Lorna Jane profile](/demand/au/brands/lorna-jane) - [P.E Nation profile](/demand/au/brands/pe-nation) - [All activewear brands in Australia](/demand/au/categories/au-activewear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lorna Jane or P.E Nation more popular in search? In September 2026, Lorna Jane had more branded searches than P.E Nation among activewear brands in Australia. Lorna Jane had about 135,000 branded searches, while P.E Nation had 33,100. Lorna Jane made up 17.1% of all activewear brand searches we track, and P.E Nation accounted for 4.2%. ## Cite this page Brandwave. "Lorna Jane vs P.E Nation: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lorna-jane-vs-pe-nation This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lorna-jane-vs-pe-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.