--- title: "Lorna Jane vs LSKD: Which is searched more in Australia?" description: "Is Lorna Jane or LSKD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lorna-jane-vs-lskd" publisher: "Brandwave" --- # Lorna Jane vs LSKD: Which is searched more in Australia? Is Lorna Jane or LSKD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lorna Jane and LSKD - **Competitive set**: Activewear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lorna Jane Share of Search**: 17.1% - **LSKD Share of Search**: 20.8% ## Is Lorna Jane or LSKD more popular in search? - In September 2026, LSKD had more branded searches than Lorna Jane among activewear brands in Australia. LSKD had about 165,000 branded searches, while Lorna Jane had 135,000. LSKD made up 20.8% of all activewear brand searches we track, and Lorna Jane accounted for 17.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Lorna Jane took it in June 2026, LSKD took it in August 2026. - Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia moved from 15.7% to 17.1%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia moved from 15.7% to 20.8%, and its estimated monthly branded searches held steady at 165K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LSKD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lorna Jane was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lorna Jane and LSKD were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LSKD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lorna Jane | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nimble | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rockwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Stax | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | P.E Nation | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy in Australia?": 1. LSKD, 2. Lululemon, 3. Nimble, 4. Rockwear, 5. Lorna Jane - Asked ChatGPT "What are the best activewear brands in Australia?": 1. Lululemon, 2. Lorna Jane, 3. Stax, 4. Rockwear, 5. Nimble, 6. LSKD, 7. P.E Nation - Asked ChatGPT "What's the best Australian activewear brand for gym leggings?": 1. Lorna Jane, 2. LSKD, 3. Nimble - Searched Google, AI Overview "gym clothes": named none of the brands we track - Searched Google, AI Overview "activewear": 1. LSKD, 2. Lululemon, 3. P.E Nation Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia activewear brands in September 2026? - In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%. - In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%. ## Month by month | Month | Lorna Jane estimated searches | Lorna Jane Share of Search | Lorna Jane rank | LSKD estimated searches | LSKD Share of Search | LSKD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 15.7% | 2 | 165K | 15.7% | 3 | | Nov 2025 | 201K | 13.3% | 3 | 368K | 24.4% | 2 | | Dec 2025 | 165K | 16.1% | 2 | 165K | 16.1% | 3 | | Jan 2026 | 165K | 17.7% | 2 | 165K | 17.7% | 3 | | Feb 2026 | 135K | 15.4% | 3 | 165K | 18.8% | 2 | | Mar 2026 | 165K | 16.7% | 3 | 201K | 20.3% | 2 | | Apr 2026 | 165K | 17.1% | 2 | 165K | 17.1% | 3 | | May 2026 | 201K | 17.3% | 3 | 301K | 25.9% | 2 | | Jun 2026 | 201K | 16.7% | 2 | 165K | 13.7% | 3 | | Jul 2026 | 165K | 18.6% | 2 | 165K | 18.6% | 3 | | Aug 2026 | 165K | 15.4% | 3 | 201K | 18.8% | 2 | | Sep 2026 | 135K | 17.1% | 3 | 165K | 20.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lorna Jane’s and LSKD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lorna Jane**: Measured on the search term “lorna jane”. - **LSKD**: Measured on the search term “lskd”. - [Lorna Jane profile](/demand/au/brands/lorna-jane) - [LSKD profile](/demand/au/brands/lskd) - [All activewear brands in Australia](/demand/au/categories/au-activewear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lorna Jane or LSKD more popular in search? In September 2026, LSKD had more branded searches than Lorna Jane among activewear brands in Australia. LSKD had about 165,000 branded searches, while Lorna Jane had 135,000. LSKD made up 20.8% of all activewear brand searches we track, and Lorna Jane accounted for 17.1%. ## Cite this page Brandwave. "Lorna Jane vs LSKD: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lorna-jane-vs-lskd This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lorna-jane-vs-lskd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.