--- title: "Longines vs Rolex: Which is searched more in Australia?" description: "Is Longines or Rolex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/longines-vs-rolex" publisher: "Brandwave" --- # Longines vs Rolex: Which is searched more in Australia? Is Longines or Rolex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Longines and Rolex - **Competitive set**: Watch brands - **Market**: Australia - **Month measured**: Sep 2026 - **Longines Share of Search**: 7.2% - **Rolex Share of Search**: 24% ## Is Longines or Rolex more popular in search? - In September 2026, Rolex had more branded searches than Longines among watch brands in Australia. Rolex had about 74,000 branded searches, while Longines had 22,200. Rolex made up 24% of all watch brand searches we track, and Longines accounted for 7.2%. - Rolex was ahead of Longines in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Longines’ share of searches among watch brands in Australia moved from 4.9% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 22.2K. - Across the 12 months ending September 2026, Rolex’s share of searches among watch brands in Australia moved from 29.8% to 24%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Longines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rolex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Longines was listed before Rolex in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seiko | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Citizen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Casio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Tissot | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fossil | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Longines | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | TAG Heuer | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolex | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Omega | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Daniel Wellington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nixon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch brands - Asked ChatGPT "What's the best watch brand for men in Australia?": 1. Seiko, 2. Tissot, 3. Citizen, 4. Casio, 5. Longines, 6. Rolex - Asked ChatGPT "Which affordable watch brand is good quality?": 1. Casio, 2. Citizen, 3. Seiko - Asked ChatGPT "Which watch brand makes a good gift?": 1. Seiko, 2. Tissot, 3. Citizen, 4. Casio, 5. Longines - Searched Google, AI Overview "watches": 1. Casio, 2. Seiko, 3. Fossil, 4. Citizen, 5. Tissot, 6. TAG Heuer, 7. Longines - Searched Google, AI Overview "mens watches": 1. Citizen, 2. Fossil, 3. Seiko, 4. Casio Not named in any answer: Omega, Daniel Wellington and Nixon. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia watch brands in September 2026? - In September 2026, Longines gained share of searches among watch brands in Australia, from 6.6% to 7.2%. - In September 2026, Rolex lost share of searches among watch brands in Australia, from 26.8% to 24%. ## Month by month | Month | Longines estimated searches | Longines Share of Search | Longines rank | Rolex estimated searches | Rolex Share of Search | Rolex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 4.9% | 8 | 90.5K | 29.8% | 1 | | Nov 2025 | 18.1K | 5.1% | 10 | 90.5K | 25.6% | 1 | | Dec 2025 | 18.1K | 5% | 8 | 90.5K | 25.1% | 1 | | Jan 2026 | 14.8K | 4.9% | 8 | 90.5K | 29.7% | 1 | | Feb 2026 | 12.1K | 4.6% | 8 | 74K | 28% | 1 | | Mar 2026 | 18.1K | 6.6% | 6 | 74K | 27% | 1 | | Apr 2026 | 18.1K | 6.3% | 6 | 90.5K | 31.3% | 1 | | May 2026 | 22.2K | 6.8% | 6 | 90.5K | 27.8% | 1 | | Jun 2026 | 18.1K | 6.2% | 8 | 74K | 25.3% | 1 | | Jul 2026 | 18.1K | 6.2% | 8 | 74K | 25.5% | 1 | | Aug 2026 | 22.2K | 6.6% | 6 | 90.5K | 26.8% | 1 | | Sep 2026 | 22.2K | 7.2% | 6 | 74K | 24% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Longines’ and Rolex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Longines**: Measured on the search term “longines”. - **Rolex**: Measured on the search term “rolex”. - [Longines profile](/demand/au/brands/longines) - [Rolex profile](/demand/au/brands/rolex) - [All watch brands in Australia](/demand/au/categories/au-watch-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Longines or Rolex more popular in search? In September 2026, Rolex had more branded searches than Longines among watch brands in Australia. Rolex had about 74,000 branded searches, while Longines had 22,200. Rolex made up 24% of all watch brand searches we track, and Longines accounted for 7.2%. ## Cite this page Brandwave. "Longines vs Rolex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/longines-vs-rolex This page is also available as HTML at https://gobrandwave.com/demand/au/compare/longines-vs-rolex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.