--- title: "Lock&Lock vs Tupperware: Which is searched more in Australia?" description: "Is Lock&Lock or Tupperware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lock-and-lock-vs-tupperware" publisher: "Brandwave" --- # Lock&Lock vs Tupperware: Which is searched more in Australia? Is Lock&Lock or Tupperware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lock&Lock and Tupperware - **Competitive set**: Food storage brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lock&Lock Share of Search**: 1.2% - **Tupperware Share of Search**: 29.2% ## Is Lock&Lock or Tupperware more popular in search? - In September 2026, Tupperware had more branded searches than Lock&Lock among food storage brands in Australia. Tupperware had about 12,100 branded searches, while Lock&Lock had 480. Tupperware made up 29.2% of all food storage brand searches we track, and Lock&Lock accounted for 1.2%. - Tupperware was ahead of Lock&Lock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in Australia moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia moved from 32% to 29.2%, and its estimated monthly branded searches held steady at 12.1K. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lock&Lock was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tupperware did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor - Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo - Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex - Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock - Searched Google, AI Overview "lunch box": named none of the brands we track Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia food storage brands in September 2026? - Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026. - Estimated monthly branded searches for Lock&Lock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Lock&Lock estimated searches | Lock&Lock Share of Search | Lock&Lock rank | Tupperware estimated searches | Tupperware Share of Search | Tupperware rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.6% | 9 | 12.1K | 32% | 2 | | Nov 2025 | 590 | 1.5% | 9 | 12.1K | 30% | 2 | | Dec 2025 | 480 | 1.1% | 9 | 14.8K | 35.3% | 1 | | Jan 2026 | 590 | 0.76% | 9 | 27.1K | 34.7% | 1 | | Feb 2026 | 480 | 1.2% | 9 | 12.1K | 30.7% | 2 | | Mar 2026 | 720 | 2% | 7 | 9.9K | 28% | 2 | | Apr 2026 | 480 | 1.3% | 8 | 12.1K | 32.6% | 2 | | May 2026 | 590 | 1.4% | 9 | 12.1K | 28.7% | 2 | | Jun 2026 | 590 | 1.3% | 9 | 14.8K | 33% | 2 | | Jul 2026 | 480 | 1.1% | 9 | 14.8K | 32.7% | 2 | | Aug 2026 | 480 | 0.96% | 9 | 14.8K | 29.6% | 2 | | Sep 2026 | 480 | 1.2% | 9 | 12.1K | 29.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lock&Lock’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lock&Lock**: Measured on the search term “lock and lock”. - **Tupperware**: Measured on the search term “tupperware”. - [Lock&Lock profile](/demand/au/brands/lock-and-lock) - [Tupperware profile](/demand/au/brands/tupperware) - [All food storage brands in Australia](/demand/au/categories/au-food-storage-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lock&Lock or Tupperware more popular in search? In September 2026, Tupperware had more branded searches than Lock&Lock among food storage brands in Australia. Tupperware had about 12,100 branded searches, while Lock&Lock had 480. Tupperware made up 29.2% of all food storage brand searches we track, and Lock&Lock accounted for 1.2%. ## Cite this page Brandwave. "Lock&Lock vs Tupperware: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lock-and-lock-vs-tupperware This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lock-and-lock-vs-tupperware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.