--- title: "Local Supply vs Ray-Ban: Which is searched more in Australia?" description: "Is Local Supply or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/local-supply-vs-ray-ban" publisher: "Brandwave" --- # Local Supply vs Ray-Ban: Which is searched more in Australia? Is Local Supply or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Local Supply and Ray-Ban - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Local Supply Share of Search**: 1% - **Ray-Ban Share of Search**: 17.7% ## Is Local Supply or Ray-Ban more popular in search? - In September 2026, Ray-Ban had more branded searches than Local Supply among sunglasses brands in Australia. Ray-Ban had about 22,200 branded searches, while Local Supply had 1,300. Ray-Ban made up 17.7% of all sunglasses brand searches we track, and Local Supply accounted for 1%. - Ray-Ban was ahead of Local Supply in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Local Supply’s share of searches among sunglasses brands in Australia moved from 0.76% to 1%, and its estimated monthly branded searches moved from 880 to 1.3K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia moved from 19.1% to 17.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Local Supply did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. - Estimated monthly branded searches for Local Supply in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026. ## Month by month | Month | Local Supply estimated searches | Local Supply Share of Search | Local Supply rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.76% | 12 | 22.2K | 19.1% | 2 | | Nov 2025 | 1.3K | 0.7% | 12 | 33.1K | 17.9% | 3 | | Dec 2025 | 1.3K | 0.71% | 12 | 33.1K | 18% | 2 | | Jan 2026 | 1K | 0.76% | 12 | 22.2K | 16.9% | 2 | | Feb 2026 | 880 | 0.89% | 12 | 18.1K | 18.2% | 2 | | Mar 2026 | 880 | 0.92% | 12 | 18.1K | 19% | 2 | | Apr 2026 | 720 | 0.79% | 12 | 18.1K | 20% | 2 | | May 2026 | 590 | 0.67% | 12 | 18.1K | 20.6% | 2 | | Jun 2026 | 590 | 0.64% | 12 | 18.1K | 19.7% | 2 | | Jul 2026 | 590 | 0.6% | 12 | 22.2K | 22.6% | 2 | | Aug 2026 | 880 | 0.78% | 12 | 27.1K | 24% | 2 | | Sep 2026 | 1.3K | 1% | 12 | 22.2K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Local Supply’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Local Supply**: Measured on the search term “local supply sunglasses”. - **Ray-Ban**: Measured on the search term “ray ban sunglasses”. - [Local Supply profile](/demand/au/brands/local-supply) - [Ray-Ban profile](/demand/au/brands/ray-ban) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Local Supply or Ray-Ban more popular in search? In September 2026, Ray-Ban had more branded searches than Local Supply among sunglasses brands in Australia. Ray-Ban had about 22,200 branded searches, while Local Supply had 1,300. Ray-Ban made up 17.7% of all sunglasses brand searches we track, and Local Supply accounted for 1%. ## Cite this page Brandwave. "Local Supply vs Ray-Ban: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/local-supply-vs-ray-ban This page is also available as HTML at https://gobrandwave.com/demand/au/compare/local-supply-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.