--- title: "Local Supply vs Oakley: Which is searched more in Australia?" description: "Is Local Supply or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/local-supply-vs-oakley" publisher: "Brandwave" --- # Local Supply vs Oakley: Which is searched more in Australia? Is Local Supply or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Local Supply and Oakley - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Local Supply Share of Search**: 1% - **Oakley Share of Search**: 32.3% ## Is Local Supply or Oakley more popular in search? - In September 2026, Oakley had more branded searches than Local Supply among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Local Supply had 1,300. Oakley made up 32.3% of all sunglasses brand searches we track, and Local Supply accounted for 1%. - Oakley was ahead of Local Supply in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Local Supply’s share of searches among sunglasses brands in Australia moved from 0.76% to 1%, and its estimated monthly branded searches moved from 880 to 1.3K. - Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia moved from 28.5% to 32.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Local Supply did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. - Estimated monthly branded searches for Local Supply in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026. ## Month by month | Month | Local Supply estimated searches | Local Supply Share of Search | Local Supply rank | Oakley estimated searches | Oakley Share of Search | Oakley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.76% | 12 | 33.1K | 28.5% | 1 | | Nov 2025 | 1.3K | 0.7% | 12 | 49.5K | 26.7% | 1 | | Dec 2025 | 1.3K | 0.71% | 12 | 60.5K | 32.9% | 1 | | Jan 2026 | 1K | 0.76% | 12 | 40.5K | 30.8% | 1 | | Feb 2026 | 880 | 0.89% | 12 | 33.1K | 33.3% | 1 | | Mar 2026 | 880 | 0.92% | 12 | 27.1K | 28.5% | 1 | | Apr 2026 | 720 | 0.79% | 12 | 27.1K | 29.9% | 1 | | May 2026 | 590 | 0.67% | 12 | 27.1K | 30.8% | 1 | | Jun 2026 | 590 | 0.64% | 12 | 27.1K | 29.5% | 1 | | Jul 2026 | 590 | 0.6% | 12 | 27.1K | 27.6% | 1 | | Aug 2026 | 880 | 0.78% | 12 | 33.1K | 29.3% | 1 | | Sep 2026 | 1.3K | 1% | 12 | 40.5K | 32.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Local Supply’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Local Supply**: Measured on the search term “local supply sunglasses”. - **Oakley**: Measured on the search term “oakley sunglasses”. - [Local Supply profile](/demand/au/brands/local-supply) - [Oakley profile](/demand/au/brands/oakley) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Local Supply or Oakley more popular in search? In September 2026, Oakley had more branded searches than Local Supply among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Local Supply had 1,300. Oakley made up 32.3% of all sunglasses brand searches we track, and Local Supply accounted for 1%. ## Cite this page Brandwave. "Local Supply vs Oakley: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/local-supply-vs-oakley This page is also available as HTML at https://gobrandwave.com/demand/au/compare/local-supply-vs-oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.