--- title: "loans.com.au vs ubank: Which is searched more in Australia?" description: "Is loans.com.au or ubank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/loans-com-au-vs-ubank" publisher: "Brandwave" --- # loans.com.au vs ubank: Which is searched more in Australia? Is loans.com.au or ubank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: loans.com.au and ubank - **Competitive set**: Online home loan lenders - **Market**: Australia - **Month measured**: Sep 2026 - **loans.com.au Share of Search**: 0.56% - **ubank Share of Search**: 42.4% ## Is loans.com.au or ubank more popular in search? - In September 2026, ubank had more branded searches than loans.com.au among online home loan lenders in Australia. ubank had about 75,600 branded searches, while loans.com.au had 1,000. ubank made up 42.4% of all online home loan lender searches we track, and loans.com.au accounted for 0.56%. - ubank was ahead of loans.com.au in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, loans.com.au’s share of searches among online home loan lenders in Australia moved from 0.89% to 0.56%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, ubank’s share of searches among online home loan lenders in Australia moved from 41.9% to 42.4%, and its estimated monthly branded searches held steady at 75.6K. ## Top online home loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, loans.com.au was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ubank was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. loans.com.au was listed before ubank in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unloan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Up | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | loans.com.au | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Athena Home Loans | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ubank | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Pepper Money | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online home loan lenders - Asked ChatGPT "Which online home loan lender should I use in Australia?": 1. Unloan, 2. Up, 3. loans.com.au - Asked ChatGPT "What are the best online home loan lenders in Australia?": 1. Unloan, 2. Up, 3. loans.com.au, 4. Athena Home Loans, 5. ubank - Asked ChatGPT "What's the best home loan in Australia for a first home buyer?": 1. Unloan - Searched Google, AI Overview "home loan": named none of the brands we track - Searched Google, AI Overview "home loan comparison": 1. Up Not named in any answer: Pepper Money. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online home loan lenders in September 2026? - In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%. - Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | loans.com.au estimated searches | loans.com.au Share of Search | loans.com.au rank | ubank estimated searches | ubank Share of Search | ubank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.89% | 6 | 75.6K | 41.9% | 1 | | Nov 2025 | 1.6K | 0.96% | 6 | 62.4K | 37.5% | 1 | | Dec 2025 | 1.3K | 0.9% | 6 | 61.5K | 42.7% | 1 | | Jan 2026 | 1.6K | 0.89% | 6 | 75.6K | 42% | 1 | | Feb 2026 | 1.3K | 0.72% | 6 | 75.6K | 42.1% | 1 | | Mar 2026 | 1.6K | 0.89% | 6 | 75.9K | 42.1% | 1 | | Apr 2026 | 1.6K | 1% | 6 | 62.1K | 39.6% | 1 | | May 2026 | 1.3K | 0.71% | 6 | 75.9K | 41.6% | 1 | | Jun 2026 | 1.3K | 0.75% | 6 | 75.3K | 43.7% | 1 | | Jul 2026 | 1.3K | 0.82% | 6 | 61.8K | 39% | 1 | | Aug 2026 | 1.3K | 0.67% | 6 | 75.9K | 39.2% | 1 | | Sep 2026 | 1K | 0.56% | 6 | 75.6K | 42.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using loans.com.au’s and ubank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **loans.com.au**: Measured on the search term “loans.com.au”. - **ubank**: Measured on the search terms “ubank” and “ubank home loan”, summed into one figure. - [loans.com.au profile](/demand/au/brands/loans-com-au) - [ubank profile](/demand/au/brands/ubank) - [All online home loan lenders in Australia](/demand/au/categories/au-online-home-loan-lenders): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is loans.com.au or ubank more popular in search? In September 2026, ubank had more branded searches than loans.com.au among online home loan lenders in Australia. ubank had about 75,600 branded searches, while loans.com.au had 1,000. ubank made up 42.4% of all online home loan lender searches we track, and loans.com.au accounted for 0.56%. ## Cite this page Brandwave. "loans.com.au vs ubank: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/loans-com-au-vs-ubank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/loans-com-au-vs-ubank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.