--- title: "Listerine vs Sensodyne: Which is searched more in Australia?" description: "Is Listerine or Sensodyne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/listerine-vs-sensodyne" publisher: "Brandwave" --- # Listerine vs Sensodyne: Which is searched more in Australia? Is Listerine or Sensodyne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Listerine and Sensodyne - **Competitive set**: Oral care brands - **Market**: Australia - **Month measured**: Sep 2026 - **Listerine Share of Search**: 7.7% - **Sensodyne Share of Search**: 9.5% ## Is Listerine or Sensodyne more popular in search? - In September 2026, Sensodyne had more branded searches than Listerine among oral care brands in Australia. Sensodyne had about 8,100 branded searches, while Listerine had 6,600. Sensodyne made up 9.5% of all oral care brand searches we track, and Listerine accounted for 7.7%. - Sensodyne was ahead of Listerine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Listerine’s share of searches among oral care brands in Australia moved from 6.7% to 7.7%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Sensodyne’s share of searches among oral care brands in Australia moved from 10% to 9.5%, and its estimated monthly branded searches held steady at 8.1K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sensodyne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Listerine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sensodyne was listed before Listerine in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Colgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips Sonicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sensodyne | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hismile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piksters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Curaprox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use in Australia?": 1. Colgate, 2. Sensodyne - Asked ChatGPT "What are the best oral care brands in Australia?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Listerine - Asked ChatGPT "What's the best electric toothbrush?": 1. Oral-B, 2. Philips Sonicare - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Oral-B, 3. Sensodyne - Searched Google, AI Overview "electric toothbrush": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Hismile, Piksters, Macleans, Waterpik and Curaprox. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia oral care brands in September 2026? - In September 2026, Sensodyne lost share of searches among oral care brands in Australia, from 11.6% to 9.5%. - In September 2026, Listerine rose from 7th to 6th among oral care brands in Australia. ## Month by month | Month | Listerine estimated searches | Listerine Share of Search | Listerine rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 6.7% | 7 | 8.1K | 10% | 4 | | Nov 2025 | 5.4K | 5% | 7 | 6.6K | 6.1% | 6 | | Dec 2025 | 4.4K | 5.8% | 7 | 6.6K | 8.7% | 5 | | Jan 2026 | 5.4K | 6.8% | 6 | 9.9K | 12.4% | 4 | | Feb 2026 | 5.4K | 7.7% | 6 | 8.1K | 11.5% | 4 | | Mar 2026 | 5.4K | 6.8% | 7 | 6.6K | 8.3% | 5 | | Apr 2026 | 5.4K | 7.1% | 7 | 6.6K | 8.7% | 5 | | May 2026 | 5.4K | 7.3% | 7 | 8.1K | 10.9% | 4 | | Jun 2026 | 5.4K | 7.2% | 7 | 6.6K | 8.8% | 6 | | Jul 2026 | 5.4K | 6.4% | 8 | 8.1K | 9.6% | 5 | | Aug 2026 | 6.6K | 7.7% | 7 | 9.9K | 11.6% | 4 | | Sep 2026 | 6.6K | 7.7% | 6 | 8.1K | 9.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Listerine’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Listerine**: Measured on the search term “listerine”. - **Sensodyne**: Measured on the search term “sensodyne”. - [Listerine profile](/demand/au/brands/listerine) - [Sensodyne profile](/demand/au/brands/sensodyne) - [All oral care brands in Australia](/demand/au/categories/au-oral-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Listerine or Sensodyne more popular in search? In September 2026, Sensodyne had more branded searches than Listerine among oral care brands in Australia. Sensodyne had about 8,100 branded searches, while Listerine had 6,600. Sensodyne made up 9.5% of all oral care brand searches we track, and Listerine accounted for 7.7%. ## Cite this page Brandwave. "Listerine vs Sensodyne: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/listerine-vs-sensodyne This page is also available as HTML at https://gobrandwave.com/demand/au/compare/listerine-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.