--- title: "Lipton vs Madura: Which is searched more in Australia?" description: "Is Lipton or Madura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lipton-vs-madura" publisher: "Brandwave" --- # Lipton vs Madura: Which is searched more in Australia? Is Lipton or Madura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lipton and Madura - **Competitive set**: Tea brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lipton Share of Search**: 5.3% - **Madura Share of Search**: 6.7% ## Is Lipton or Madura more popular in search? - In September 2026, Madura had more branded searches than Lipton among tea brands in Australia. Madura had about 2,400 branded searches, while Lipton had 1,900. Madura made up 6.7% of all tea brand searches we track, and Lipton accounted for 5.3%. - Madura was ahead of Lipton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in Australia moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia moved from 5.4% to 6.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Madura was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lipton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Madura was listed before Lipton in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T2 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nerada | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Madura | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Madame Flavour | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Tetley | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bushells | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Lipton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in Australia?": 1. Nerada, 2. T2, 3. Madura, 4. Dilmah - Asked ChatGPT "Which black tea brand is best in Australia?": 1. Nerada, 2. Dilmah, 3. Tetley, 4. T2 - Asked ChatGPT "What are the best tea brands to buy at the supermarket in Australia?": 1. Madame Flavour, 2. T2, 3. Twinings, 4. Nerada, 5. Dilmah, 6. Lipton, 7. Bushells - Searched Google, AI Overview "tea brands": 1. Twinings, 2. Dilmah, 3. Madura, 4. Bushells, 5. Tetley, 6. T2, 7. Madame Flavour - Searched Google, AI Overview "best tea": 1. T2, 2. Twinings, 3. Dilmah Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia tea brands in September 2026? - In September 2026, Lipton lost share of searches among tea brands in Australia, from 6.4% to 5.3%. - In September 2026, Madura rose from 4th to 3rd among tea brands in Australia. ## Month by month | Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Madura estimated searches | Madura Share of Search | Madura rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 5.4% | 3 | 1.9K | 5.4% | 4 | | Nov 2025 | 1.9K | 3.6% | 4 | 2.4K | 4.5% | 3 | | Dec 2025 | 1.9K | 3.6% | 4 | 2.9K | 5.5% | 2 | | Jan 2026 | 1.9K | 6.1% | 4 | 2.9K | 9.3% | 2 | | Feb 2026 | 1.9K | 7.4% | 4 | 2.4K | 9.3% | 2 | | Mar 2026 | 1.9K | 6.2% | 4 | 2.4K | 7.9% | 3 | | Apr 2026 | 1.9K | 6.2% | 4 | 2.4K | 7.9% | 3 | | May 2026 | 1.9K | 5.2% | 5 | 2.9K | 7.9% | 3 | | Jun 2026 | 1.9K | 5% | 6 | 3.6K | 9.5% | 2 | | Jul 2026 | 2.4K | 6.4% | 4 | 2.9K | 7.7% | 3 | | Aug 2026 | 2.4K | 6.4% | 3 | 2.4K | 6.4% | 4 | | Sep 2026 | 1.9K | 5.3% | 4 | 2.4K | 6.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lipton’s and Madura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lipton**: Measured on the search term “lipton tea”. - **Madura**: Measured on the search term “madura tea”. - [Lipton profile](/demand/au/brands/lipton) - [Madura profile](/demand/au/brands/madura) - [All tea brands in Australia](/demand/au/categories/au-tea-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lipton or Madura more popular in search? In September 2026, Madura had more branded searches than Lipton among tea brands in Australia. Madura had about 2,400 branded searches, while Lipton had 1,900. Madura made up 6.7% of all tea brand searches we track, and Lipton accounted for 5.3%. ## Cite this page Brandwave. "Lipton vs Madura: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lipton-vs-madura This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lipton-vs-madura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.