--- title: "Lightspeed vs Square: Which is searched more in Australia?" description: "Is Lightspeed or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS systems set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lightspeed-vs-square" publisher: "Brandwave" --- # Lightspeed vs Square: Which is searched more in Australia? Is Lightspeed or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS systems set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lightspeed and Square - **Competitive set**: POS systems - **Market**: Australia - **Month measured**: Sep 2026 - **Lightspeed Share of Search**: 10.1% - **Square Share of Search**: 54.4% ## Is Lightspeed or Square more popular in search? - In September 2026, Square had more branded searches than Lightspeed among POS systems in Australia. Square had about 5,400 branded searches, while Lightspeed had 1,000. Square made up 54.4% of all POS system searches we track, and Lightspeed accounted for 10.1%. - Square was ahead of Lightspeed in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lightspeed’s share of searches among POS systems in Australia moved from 11.3% to 10.1%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Square’s share of searches among POS systems in Australia moved from 49.9% to 54.4%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top POS systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Lightspeed and Square showed up in all five answers. Square was listed before Lightspeed in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Square | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zeller | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lightspeed | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Shopify POS | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Idealpos | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Abacus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | SwiftPOS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about POS systems - Asked ChatGPT "What's the best POS system for a small business in Australia?": 1. Square, 2. Zeller, 3. Shopify POS, 4. Lightspeed - Asked ChatGPT "Which POS system is best for a cafe or restaurant?": 1. Square, 2. Lightspeed, 3. Zeller, 4. Abacus - Asked ChatGPT "How do I choose a point of sale system for a retail shop?": 1. Square, 2. Lightspeed, 3. Shopify POS, 4. Zeller - Searched Google, AI Overview "pos system": 1. Square, 2. Zeller, 3. Shopify POS, 4. Lightspeed - Searched Google, AI Overview "best pos system for cafe": 1. Square, 2. Zeller, 3. Idealpos, 4. Lightspeed Not named in any answer: SwiftPOS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia POS systems in September 2026? - In September 2026, Shopify POS overtook Lightspeed to rank 2nd among POS systems in Australia, with 13.1% of the searches. - In September 2026, Square lost share of searches among POS systems in Australia, from 57% to 54.4%. ## Month by month | Month | Lightspeed estimated searches | Lightspeed Share of Search | Lightspeed rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 11.3% | 3 | 4.4K | 49.9% | 1 | | Nov 2025 | 1K | 11.5% | 3 | 4.4K | 50.7% | 1 | | Dec 2025 | 880 | 13.8% | 2 | 2.9K | 45.6% | 1 | | Jan 2026 | 1K | 12.7% | 3 | 3.6K | 45.6% | 1 | | Feb 2026 | 1K | 12.4% | 3 | 3.6K | 44.6% | 1 | | Mar 2026 | 1.3K | 13.6% | 3 | 4.4K | 46.1% | 1 | | Apr 2026 | 1K | 11.5% | 3 | 4.4K | 50.5% | 1 | | May 2026 | 1K | 9.7% | 3 | 5.4K | 52.3% | 1 | | Jun 2026 | 1K | 8.8% | 3 | 6.6K | 58.2% | 1 | | Jul 2026 | 1K | 9.1% | 3 | 6.6K | 60.2% | 1 | | Aug 2026 | 1K | 10.6% | 2 | 5.4K | 57% | 1 | | Sep 2026 | 1K | 10.1% | 3 | 5.4K | 54.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lightspeed’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lightspeed**: Measured on the search term “lightspeed pos”. - **Square**: Measured on the search terms “square point of sale” and “square pos”, summed into one figure. - [Lightspeed profile](/demand/au/brands/lightspeed) - [Square profile](/demand/au/brands/square) - [All POS systems in Australia](/demand/au/categories/au-pos-systems): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lightspeed or Square more popular in search? In September 2026, Square had more branded searches than Lightspeed among POS systems in Australia. Square had about 5,400 branded searches, while Lightspeed had 1,000. Square made up 54.4% of all POS system searches we track, and Lightspeed accounted for 10.1%. ## Cite this page Brandwave. "Lightspeed vs Square: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lightspeed-vs-square This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lightspeed-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.