--- title: "Life-Space vs Metagenics: Which is searched more in Australia?" description: "Is Life-Space or Metagenics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/life-space-vs-metagenics" publisher: "Brandwave" --- # Life-Space vs Metagenics: Which is searched more in Australia? Is Life-Space or Metagenics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Life-Space and Metagenics - **Competitive set**: Probiotic brands - **Market**: Australia - **Month measured**: Sep 2026 - **Life-Space Share of Search**: 21.3% - **Metagenics Share of Search**: 2.6% ## Is Life-Space or Metagenics more popular in search? - In September 2026, Life-Space had more branded searches than Metagenics among probiotic brands in Australia. Life-Space had about 8,100 branded searches, while Metagenics had 1,000. Life-Space made up 21.3% of all probiotic brand searches we track, and Metagenics accounted for 2.6%. - Life-Space was ahead of Metagenics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Life-Space’s share of searches among probiotic brands in Australia moved from 18.5% to 21.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Metagenics’ share of searches among probiotic brands in Australia moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 880 to 1K. ## Top probiotic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Life-Space was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Metagenics did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Life-Space | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Inner Health | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Blackmores | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Nature's Way | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | BioCeuticals | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BioGaia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metagenics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about probiotic brands - Asked ChatGPT "Which probiotic should I take in Australia?": 1. Life-Space - Asked ChatGPT "What are the best probiotic brands in Australia?": 1. Inner Health, 2. Life-Space, 3. Blackmores, 4. BioCeuticals - Asked ChatGPT "What's the best probiotic for gut health?": named none of the brands we track - Searched Google, AI Overview "probiotics": 1. Life-Space - Searched Google, AI Overview "probiotic": 1. Life-Space, 2. Nature's Way Not named in any answer: Yakult, BioGaia, Metagenics and Activia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia probiotic brands in September 2026? - In September 2026, Metagenics rose from 8th to 7th among probiotic brands in Australia. - Estimated monthly branded searches for Life-Space in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | Life-Space estimated searches | Life-Space Share of Search | Life-Space rank | Metagenics estimated searches | Metagenics Share of Search | Metagenics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 18.5% | 2 | 880 | 2.5% | 9 | | Nov 2025 | 6.6K | 18.6% | 2 | 720 | 2% | 9 | | Dec 2025 | 6.6K | 21.6% | 2 | 720 | 2.4% | 9 | | Jan 2026 | 8.1K | 21.9% | 2 | 880 | 2.4% | 9 | | Feb 2026 | 6.6K | 18.8% | 2 | 880 | 2.5% | 9 | | Mar 2026 | 8.1K | 21.5% | 2 | 880 | 2.3% | 9 | | Apr 2026 | 6.6K | 17.9% | 2 | 1.3K | 3.5% | 7 | | May 2026 | 6.6K | 16.1% | 2 | 1.3K | 3.2% | 7 | | Jun 2026 | 6.6K | 17.9% | 2 | 880 | 2.4% | 9 | | Jul 2026 | 8.1K | 21.1% | 2 | 880 | 2.3% | 9 | | Aug 2026 | 8.1K | 21% | 2 | 1K | 2.6% | 8 | | Sep 2026 | 8.1K | 21.3% | 2 | 1K | 2.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Life-Space’s and Metagenics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Life-Space**: Measured on the search term “life space probiotic”. - **Metagenics**: Measured on the search term “metagenics probiotic”. - [Life-Space profile](/demand/au/brands/life-space) - [Metagenics profile](/demand/au/brands/metagenics) - [All probiotic brands in Australia](/demand/au/categories/au-probiotic-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Life-Space or Metagenics more popular in search? In September 2026, Life-Space had more branded searches than Metagenics among probiotic brands in Australia. Life-Space had about 8,100 branded searches, while Metagenics had 1,000. Life-Space made up 21.3% of all probiotic brand searches we track, and Metagenics accounted for 2.6%. ## Cite this page Brandwave. "Life-Space vs Metagenics: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/life-space-vs-metagenics This page is also available as HTML at https://gobrandwave.com/demand/au/compare/life-space-vs-metagenics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.