--- title: "Libra vs U by Kotex: Which is searched more in Australia?" description: "Is Libra or U by Kotex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/libra-vs-u-by-kotex" publisher: "Brandwave" --- # Libra vs U by Kotex: Which is searched more in Australia? Is Libra or U by Kotex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Libra and U by Kotex - **Competitive set**: Period care brands - **Market**: Australia - **Month measured**: Sep 2026 - **Libra Share of Search**: 29.9% - **U by Kotex Share of Search**: 11.2% ## Is Libra or U by Kotex more popular in search? - In September 2026, Libra had more branded searches than U by Kotex among period care brands in Australia. Libra had about 18,100 branded searches, while U by Kotex had 6,800. Libra made up 29.9% of all period care brand searches we track, and U by Kotex accounted for 11.2%. - Libra was ahead of U by Kotex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Libra’s share of searches among period care brands in Australia moved from 24.2% to 29.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia moved from 8% to 11.2%, and its estimated monthly branded searches moved from 4.9K to 6.8K. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Libra and U by Kotex were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. U by Kotex was listed before Libra in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | U by Kotex | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Libra | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tsuno | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Carefree | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cottons | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Always | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moxie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best pads and tampons in Australia?": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Cottons, 5. Modibodi - Asked ChatGPT "Which period underwear brand is best in Australia?": 1. Modibodi, 2. Bonds - Asked ChatGPT "What are the best organic tampon brands?": 1. TOM Organic, 2. Tsuno - Searched Google, AI Overview "period underwear": 1. Modibodi, 2. Bonds - Searched Google, AI Overview "tampons": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Carefree, 5. Always Not named in any answer: Stayfree, Moxie and Thinx. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia period care brands in September 2026? - Estimated monthly branded searches for U by Kotex in Australia rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026. - Estimated monthly branded searches for Libra in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Libra estimated searches | Libra Share of Search | Libra rank | U by Kotex estimated searches | U by Kotex Share of Search | U by Kotex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 24.2% | 2 | 4.9K | 8% | 3 | | Nov 2025 | 12.1K | 17.6% | 2 | 4.9K | 7.1% | 3 | | Dec 2025 | 12.1K | 22.7% | 2 | 4.6K | 8.6% | 3 | | Jan 2026 | 12.1K | 19.7% | 2 | 4.9K | 8% | 3 | | Feb 2026 | 12.1K | 24.9% | 2 | 4.6K | 9.5% | 3 | | Mar 2026 | 14.8K | 30.3% | 2 | 4.9K | 10% | 3 | | Apr 2026 | 12.1K | 25.6% | 2 | 6K | 12.7% | 3 | | May 2026 | 14.8K | 28% | 2 | 7.3K | 13.8% | 3 | | Jun 2026 | 14.8K | 25.5% | 2 | 7.3K | 12.6% | 3 | | Jul 2026 | 22.2K | 35.9% | 1 | 7.8K | 12.6% | 3 | | Aug 2026 | 18.1K | 29.6% | 2 | 6.8K | 11.1% | 3 | | Sep 2026 | 18.1K | 29.9% | 2 | 6.8K | 11.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Libra’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Libra**: Measured on the search term “libra pads”. - **U by Kotex**: Measured on the search terms “kotex” and “u by kotex”, summed into one figure. - [Libra profile](/demand/au/brands/libra) - [U by Kotex profile](/demand/au/brands/u-by-kotex) - [All period care brands in Australia](/demand/au/categories/au-period-care-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Libra or U by Kotex more popular in search? In September 2026, Libra had more branded searches than U by Kotex among period care brands in Australia. Libra had about 18,100 branded searches, while U by Kotex had 6,800. Libra made up 29.9% of all period care brand searches we track, and U by Kotex accounted for 11.2%. ## Cite this page Brandwave. "Libra vs U by Kotex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/libra-vs-u-by-kotex This page is also available as HTML at https://gobrandwave.com/demand/au/compare/libra-vs-u-by-kotex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.