--- title: "Lee vs Levi's: Which is searched more in Australia?" description: "Is Lee or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lee-jeans-vs-levis" publisher: "Brandwave" --- # Lee vs Levi's: Which is searched more in Australia? Is Lee or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lee and Levi's - **Competitive set**: Denim brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lee Share of Search**: 2.4% - **Levi's Share of Search**: 34.2% ## Is Lee or Levi's more popular in search? - In September 2026, Levi's had more branded searches than Lee among denim brands in Australia. Levi's had about 40,500 branded searches, while Lee had 2,900. Levi's made up 34.2% of all denim brand searches we track, and Lee accounted for 2.4%. - Levi's was ahead of Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lee’s share of searches among denim brands in Australia moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia moved from 33.1% to 34.2%, and its estimated monthly branded searches held steady at 40.5K. ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Levi's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Wrangler | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Neuw | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nobody Denim | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Abrand | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rolla's | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nudie Jeans | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Outland Denim | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jeanswest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr Denim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which jeans brand should I buy in Australia?": 1. Levi's, 2. Wrangler, 3. Neuw, 4. Rolla's - Asked ChatGPT "What are the best denim brands in Australia?": 1. Nobody Denim, 2. Neuw, 3. Abrand, 4. Ksubi, 5. Rolla's, 6. Levi's, 7. Outland Denim - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's, 3. Nudie Jeans - Searched Google, AI Overview "jeans": named none of the brands we track - Searched Google, AI Overview "womens jeans": 1. Nobody Denim Not named in any answer: Jeanswest, Lee and Dr Denim. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia denim brands in September 2026? - In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%. - In September 2026, Lee fell from 8th to 9th among denim brands in Australia. ## Month by month | Month | Lee estimated searches | Lee Share of Search | Lee rank | Levi's estimated searches | Levi's Share of Search | Levi's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.9% | 8 | 40.5K | 33.1% | 1 | | Nov 2025 | 5.4K | 3.4% | 8 | 60.5K | 38.6% | 1 | | Dec 2025 | 3.6K | 2.8% | 8 | 49.5K | 37.9% | 1 | | Jan 2026 | 2.9K | 2.5% | 8 | 40.5K | 34.6% | 1 | | Feb 2026 | 2.9K | 2.9% | 8 | 33.1K | 33.3% | 1 | | Mar 2026 | 3.6K | 2.7% | 8 | 49.5K | 36.9% | 1 | | Apr 2026 | 4.4K | 3% | 8 | 49.5K | 33.4% | 1 | | May 2026 | 5.4K | 3.2% | 8 | 60.5K | 35.4% | 1 | | Jun 2026 | 4.4K | 2.9% | 8 | 49.5K | 32.3% | 1 | | Jul 2026 | 4.4K | 3% | 8 | 49.5K | 34.3% | 1 | | Aug 2026 | 3.6K | 2.6% | 8 | 49.5K | 35.1% | 1 | | Sep 2026 | 2.9K | 2.4% | 9 | 40.5K | 34.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lee’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lee**: Measured on the search term “lee jeans”. - **Levi's**: Measured on the search term “levis”. - [Lee profile](/demand/au/brands/lee-jeans) - [Levi's profile](/demand/au/brands/levis) - [All denim brands in Australia](/demand/au/categories/au-denim-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lee or Levi's more popular in search? In September 2026, Levi's had more branded searches than Lee among denim brands in Australia. Levi's had about 40,500 branded searches, while Lee had 2,900. Levi's made up 34.2% of all denim brand searches we track, and Lee accounted for 2.4%. ## Cite this page Brandwave. "Lee vs Levi's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lee-jeans-vs-levis This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lee-jeans-vs-levis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.