--- title: "Le Specs vs Ray-Ban: Which is searched more in Australia?" description: "Is Le Specs or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/le-specs-vs-ray-ban" publisher: "Brandwave" --- # Le Specs vs Ray-Ban: Which is searched more in Australia? Is Le Specs or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Specs and Ray-Ban - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Le Specs Share of Search**: 11.8% - **Ray-Ban Share of Search**: 17.7% ## Is Le Specs or Ray-Ban more popular in search? - In September 2026, Ray-Ban had more branded searches than Le Specs among sunglasses brands in Australia. Ray-Ban had about 22,200 branded searches, while Le Specs had 14,800. Ray-Ban made up 17.7% of all sunglasses brand searches we track, and Le Specs accounted for 11.8%. - Ray-Ban was ahead of Le Specs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia moved from 8.5% to 11.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia moved from 19.1% to 17.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Specs was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was listed before Le Specs in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. ## Month by month | Month | Le Specs estimated searches | Le Specs Share of Search | Le Specs rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 8.5% | 4 | 22.2K | 19.1% | 2 | | Nov 2025 | 14.8K | 8% | 4 | 33.1K | 17.9% | 3 | | Dec 2025 | 14.8K | 8% | 4 | 33.1K | 18% | 2 | | Jan 2026 | 12.1K | 9.2% | 3 | 22.2K | 16.9% | 2 | | Feb 2026 | 8.1K | 8.2% | 3 | 18.1K | 18.2% | 2 | | Mar 2026 | 9.9K | 10.4% | 3 | 18.1K | 19% | 2 | | Apr 2026 | 8.1K | 8.9% | 3 | 18.1K | 20% | 2 | | May 2026 | 9.9K | 11.3% | 3 | 18.1K | 20.6% | 2 | | Jun 2026 | 9.9K | 10.8% | 3 | 18.1K | 19.7% | 2 | | Jul 2026 | 9.9K | 10.1% | 3 | 22.2K | 22.6% | 2 | | Aug 2026 | 9.9K | 8.8% | 3 | 27.1K | 24% | 2 | | Sep 2026 | 14.8K | 11.8% | 3 | 22.2K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Specs’ and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Specs**: Measured on the search term “le specs”. - **Ray-Ban**: Measured on the search term “ray ban sunglasses”. - [Le Specs profile](/demand/au/brands/le-specs) - [Ray-Ban profile](/demand/au/brands/ray-ban) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Specs or Ray-Ban more popular in search? In September 2026, Ray-Ban had more branded searches than Le Specs among sunglasses brands in Australia. Ray-Ban had about 22,200 branded searches, while Le Specs had 14,800. Ray-Ban made up 17.7% of all sunglasses brand searches we track, and Le Specs accounted for 11.8%. ## Cite this page Brandwave. "Le Specs vs Ray-Ban: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/le-specs-vs-ray-ban This page is also available as HTML at https://gobrandwave.com/demand/au/compare/le-specs-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.