--- title: "Le Specs vs Oakley: Which is searched more in Australia?" description: "Is Le Specs or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/le-specs-vs-oakley" publisher: "Brandwave" --- # Le Specs vs Oakley: Which is searched more in Australia? Is Le Specs or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Specs and Oakley - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Le Specs Share of Search**: 11.8% - **Oakley Share of Search**: 32.3% ## Is Le Specs or Oakley more popular in search? - In September 2026, Oakley had more branded searches than Le Specs among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Le Specs had 14,800. Oakley made up 32.3% of all sunglasses brand searches we track, and Le Specs accounted for 11.8%. - Oakley was ahead of Le Specs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia moved from 8.5% to 11.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia moved from 28.5% to 32.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Specs and Oakley were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oakley was listed before Le Specs in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%. - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. ## Month by month | Month | Le Specs estimated searches | Le Specs Share of Search | Le Specs rank | Oakley estimated searches | Oakley Share of Search | Oakley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 8.5% | 4 | 33.1K | 28.5% | 1 | | Nov 2025 | 14.8K | 8% | 4 | 49.5K | 26.7% | 1 | | Dec 2025 | 14.8K | 8% | 4 | 60.5K | 32.9% | 1 | | Jan 2026 | 12.1K | 9.2% | 3 | 40.5K | 30.8% | 1 | | Feb 2026 | 8.1K | 8.2% | 3 | 33.1K | 33.3% | 1 | | Mar 2026 | 9.9K | 10.4% | 3 | 27.1K | 28.5% | 1 | | Apr 2026 | 8.1K | 8.9% | 3 | 27.1K | 29.9% | 1 | | May 2026 | 9.9K | 11.3% | 3 | 27.1K | 30.8% | 1 | | Jun 2026 | 9.9K | 10.8% | 3 | 27.1K | 29.5% | 1 | | Jul 2026 | 9.9K | 10.1% | 3 | 27.1K | 27.6% | 1 | | Aug 2026 | 9.9K | 8.8% | 3 | 33.1K | 29.3% | 1 | | Sep 2026 | 14.8K | 11.8% | 3 | 40.5K | 32.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Specs’ and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Specs**: Measured on the search term “le specs”. - **Oakley**: Measured on the search term “oakley sunglasses”. - [Le Specs profile](/demand/au/brands/le-specs) - [Oakley profile](/demand/au/brands/oakley) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Specs or Oakley more popular in search? In September 2026, Oakley had more branded searches than Le Specs among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Le Specs had 14,800. Oakley made up 32.3% of all sunglasses brand searches we track, and Le Specs accounted for 11.8%. ## Cite this page Brandwave. "Le Specs vs Oakley: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/le-specs-vs-oakley This page is also available as HTML at https://gobrandwave.com/demand/au/compare/le-specs-vs-oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.